GQ In Hot Water For “Misogynistic” Serena Williams Cover

GQ In Hot Water For “Misogynistic” Serena Williams Cover
SHARE
THIS



The US edition of GQ has found itself in some strife after its latest cover, featuring tennis legend Serena Williams, was called out as “misogynistic” and insulting to transgender people.

Williams fronts the magazine’s annual Men of the Year list, with the tennis champ being awarded its sole Women of the Year gong.

unnamed

The cover features the words “Men of the Year” crossed out and replaced by “Woman” in black marker.

However, Williams’s fans are suggesting the use of the inverted commas around the word could be linked to accusations surrounding the 23-time grand slam champion’s gender.

Williams has also had to dismiss accusations of drug use throughout her career due to her powerful game.

Fans of the tennis legend – regarded as the greatest sportswoman ever – were quick to lambast the magazine over the cover wording.

“I can’t believe no one at GQ thought perhaps with misogynistic and violent trans insults that Serena (and Venus) have dealt with for the last almost 20 years, to not put woman in quotation marks,” one person wrote.

“Editorial rooms are a fucking disaster, all over this country. I’m offended for her,” wrote another.

“@GQMagazine decided to put woman in quotes on Serena’s cover and I too am offended and disgusted knowing the gender slights and digs people still throw at @serenawilliams.”

“In the context of Serena Williams, a person who has been mocked for her appearance and deliberately misgendered for years… this ain’t it,” said another.

GQ is yet to publicly comment on the controversy.

Only last year, Williams herself used a Reddit post to her mother to again dismiss the rumours that have dogged her career.

“I’ve been called [a] man because I appeared outwardly strong,” Williams wrote.

“It has been said that that I use drugs. (No, I have always had far too much integrity to behave dishonestly in order to gain an advantage).

It has been said I don’t belong in women’s sports – that I belong in men’s – because I look stronger than many other women do. (No, I just work hard and I was born with this badass body and proud of it).

“But mom,” she continued, “I’m not sure how you did not go off on every single reporter, person, announcer and quite frankly, hater, who was too ignorant to understand the power of a black woman.”

Williams also addressed the issue in a Harper’s Bazaar interview in May.

“People would say I was born a guy, all because of my arms, or because I’m strong,” she told the magazine.

“I was different to Venus: She was thin and tall and beautiful, and I am strong and muscular — and beautiful, but, you know, it was just totally different.”

Please login with linkedin to comment

    Latest comments
  • Anne Miles 2 years ago

    Thank you B&T for sharing this story. We need people to become aware of their unconscious bias and what it looks like in the work we do. It is hard to imagine this one slipped through the keeper, but seriously, there is so much out there like this. We need to take responsibility as an industry to know how to identify these biases in ourselves and what it looks like in the work. We’re focused on HR and political correctness (barely), but we do not have our eyes on the words we print, the messages we communicate and the way we segment and target customers. We’re missing the mark for the brands we represent. Well, actually the word ‘We’ is a bit strong as there are many who know better, but collectively the industry is way behind the 8 ball in so many areas of diversity.

  • Anne Miles 2 years ago

    P.S. Gosh, I do hope it was UNconscious bias and not deliberate!

GQ serena williams

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]