Women In Media: It’s Spotify’s Andrea Ingham

Women In Media: It’s Spotify’s Andrea Ingham

Today’s the day we officially celebrate women in media, so to continue our profiling of fantastic females in the industry, we chew the fat with Spotify’s national sales director for Australia and New Zealand, Andrea Ingham – also known by her colleagues as ‘Big Bird’.

Describe your average day?

My average day at Spotify involves time with my team guiding and assisting them with any and all challenges, seeing clients and responding to emails.

What’s the most challenging thing about your job?

Global time zones are a constant challenge. We’re moving at such a pace and with NYC and Stockholm our company hubs, jetlag and late night calls are par for the course.

What drives you?

Getting results for the business and seeing people around me achieving great things and advancing.

What’s the hardest brief you’ve ever received or hardest job you’ve executed?

It’s never the brief or jobs that makes it hard – what’s important are the people and that they’re respectful, sharp and team players.

What has been your favourite job in media and why?

Definitely my current role. It’s everything I love doing, which is a joy.

What would be your ultimate role?

Working for someone I greatly admire, such as Elon Musk at Tesla.

What’s your proudest professional moment?

I was very honoured to win B&T’s Women in Media Sales award in 2014.

What’s your quirkiest attribute?

I don’t get hangovers. In this job it’s considered a superpower.

What’s one thing no one knows about you?

My office name is Big Bird, either because I’m tall or I somehow resemble the Sesame Street character. I’m still not sure which and haven’t bothered to ask.

What are advertising/marketing’s biggest challenges or threats?

Retaining talent.

What do you think are the most exciting things in the marketing and creative world at the moment?

Change, data, accountability and diversification. For example, Spotify and streaming didn’t exist in Australia five years ago. Spotify and Pandora now reach over four million people every month and continue to grow at pace.

If you were CEO, what would you do differently?

Upgrade the Sydney office car park. It’s a Tetris-like battle for space.

Hardest lesson you’ve had to learn (in or out of the workforce)?

You can’t trust everyone.

Tea or coffee?

Green tea, definitely.

Cats or dogs?

Dogs. They’ll love you and never leave you. Cats wouldn’t pull you from a burning building – they’d be out through the cat flap in a shot.

Do you have any guilty pleasures?


What’s your favourite TV program?


What turns you on emotionally, creatively, spirituality?

Time with people, conversation, discussion and debate.

What turns you off?

Anything boring. I have zero tolerance for boring.

What profession other than your own would you like to attempt?

Wine taster. James Halliday could do with the competition.

What profession would you not like to do?

Security guard (I Googled ‘most boring job in the world’ and it came up).

Have you ever felt like giving up?

Yes, of course! But any tough times have usually led to great times. You get focused and look for the opportunities. Otherwise you can get too comfortable.

What are the pearls of wisdom you know now that you wish you knew when you were younger?

Don’t bother watching Lost after the second season.


Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]