Women In Media: Mindshare CEO Katie Rigg-Smith

Women In Media: Mindshare CEO Katie Rigg-Smith
SHARE
THIS



Mindshare Australasia’s CEO, Katie Rigg-Smith continues B&T’s Women In Media series. Here she reveals what it takes to get to the top, her inspirations and her dream job…

What roles gave you the best skills to become CEO?

Crudely speaking I have spent four years in the trading and implementation teams, 10 years in strategy – where I grew from a strategist through to national chief strategy officer – and then two years in the hot seat. I’ve been fortunate enough to travel the world with work, be exposed to some of the best training on leadership that exists and work across a plethora of outstanding clients.

Who inspired you to go into this industry?

Russell Tate is a family friend and gave me work experience at Singleton’s.  I loved the industry from there on in.  It wasn’t until I was at uni however that I understood that ‘media’ was a role and ended up pursuing that part of the industry.

If you weren’t doing this particular job, what would you be doing?  

Curator at the Met (sigh).

What are your passions, both in work and outside of it?

I’m such an avid people watcher (which sounds like I am a stalker) but I am fascinated by what makes people tick, why they behave the way they do and what is happening in culture around us.  This is obviously a big part of work but equally not something that I can switch off on the weekend.  Other than that I love to paint as a creative outlet and anything to do with interior design.

How do you define leadership?  

Someone who has a vision and a purpose but most importantly someone that can communicate that to others in a way that gets them inspired.

What makes you tick and go that extra mile?  

I love a challenge and the fact that in this job, no two days are the same. I’m most energised and find pushing myself the extra mile when I am in the thick of things with our teams or our clients where we are working through solutions to business problems.

How do you get others onboard with your vision?  

I’m a strong believer that you need a point of view and a vision that you have crafted enough to give direction to your team, but then to be completely comfortable to hand it over for them to build upon, challenge and help bring to life.

What are the qualities you seek in people you want to work with?

Provocation, energy, passion, intelligence, willingness to get it done, respect and people who enjoy a good laugh.

What is your proudest career moment?

Becoming CEO but not for the reasons people might think in that it was somehow the pinnacle of my career or something I have always strived for – it’s my proudest moment because it is the most fearful I have ever been in my career and most unsure I have been, of whether I could do the role. But I’m proud I took a leap of faith and said ‘yes’ because I know I would only be regretting it if I hadn’t taken a chance.

Proudest personal moment?

Getting married to my darling husband.

What’s the best thing about working in the industry?

The people – across the agency, clients, media partners and broad industry alike.  What an amazing group of eclectic and different minds in one place.

What’s the worst thing about working the industry?  

The burnout rate you can see among younger people.  It is a tough industry and we need to do more to address balance in the work place.

Have you ever felt like giving up?  

Absolutely, but only for like 10 minutes before I get feisty again and reframe the challenge in my head and throw myself back at it.

What advice would you give a female graduate or a newbie contemplating in the media/advertising/marketing industry?

My advice to anyone, male or female, coming into this industry is always the same: ‘learn your craft’.  Rather than focus on the next job title or the next pay rise, focus instead on being truly amazing at what you do and have faith that the rest will take care of itself.  This becomes particularly relevant for females, where my advice would be make sure you are never a ‘quota’ and that you are in the role are in by your own right. By being amazing at the job you do.

What’s the one thing you wish you’d studied harder at uni/college?  

I was a bit of a geek so studied hard but two subjects I would have loved to (and still would love to) pick up again just for interests sake would be linguistics and philosophy.  I loved both these subjects but never pursued them further.

What’s your ultimate career goal?  

I would love to be known as someone that helped shape an industry that was going through significant change.

Industry hero?  

John Steedman

And make sure you enter our Women in Media Awards, or nominate a colleague, here!

Sponsor-bar

 

Latest News

Women In Media Profile: Zeina Khodr
  • Media

Women In Media Profile: Zeina Khodr

When B&T was offered to interview a lady named “Zeina”, we initially thought it was the warrior princess herself.

by B&T Magazine

B&T Magazine
39th AWARD Awards Winners Announced
  • Media

39th AWARD Awards Winners Announced

The winners of the 39th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was “Count Yourself Lucky” and didn’t disappoint with a record number of golds being presented. Held at Carriageworks as part of the Semi Permanent […]

Q&A With Cannes Chairman Terry Savage
  • Advertising
  • Media

Q&A With Cannes Chairman Terry Savage

If you mistakenly thought this was an interview with Kojak's Telly Savalas, as it turns out, it's even better than that.

Optus To Phase Out Virgin Mobile Brand
  • Marketing

Optus To Phase Out Virgin Mobile Brand

Didn't much fancy that Telstra story above? Well, perhaps B&T could tempt you with this tasty Optus tickler instead.

by B&T Magazine

B&T Magazine
AKQA R&D Teams Up With Google For Semi Permanent 2018
  • Media

AKQA R&D Teams Up With Google For Semi Permanent 2018

AKQA R&D in collaboration with Google has developed a process called Somesthetic Transfer. It uses machine learning to take both the style and texture of an artwork and apply it to another image to be 3D printed with a UV printer. The works will be displayed at Semi Permanent 2018 in Sydney from Thursday 24 […]

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
  • Marketing
  • Media

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid

Design students from Torrens University’s Billy Blue College of Design have partnered with WPP AUNZ’s Health & Wellness division to decode clinical data on ‘Medicinal Marijuana in the Treatment of Epilepsy’. Their creative solutions will be presented at a Vivid Ideas Exchange titled ‘Design can save your life: how can creativity improve comprehension of health data?’ […]

Diversity Case Study Series: The Royals
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: The Royals

If you read one diversity case study on B&T today, make it this one. Not that there's any others to choose from, really.

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine