Top Dogs Stumble As Radio Ratings Reveal Big Market Share Moves

Top Dogs Stumble As Radio Ratings Reveal Big Market Share Moves
SHARE
THIS



It seems the ratings break has done more harm than good for some of Australia’s top radio hosts, with the latest survey revealing some big shocks.

Perhaps the biggest surprise of all was KIIS 1065’s Kyle & Jackie O. For the first time in four years, the show relinquished Sydney’s FM breakfast crown to its sister show on WSFM, Jonesy & Amanda.

Elsewhere in Sydney, 2Day FM brekkie show posted a paltry 3.3 per cent market share (down 1.0 per cent) and was beaten once again by Triple J’s Ben & Liam (down 0.3 per cent to 4.9 per cent).

Sydney’s drive slot also experienced a massive ratings tilt, with Nova’s Kate, Tim & Marty rocketing up to top spot with 12.2 per cent market share (up 2.5 per cent).

Meanwhile, 2GB’s Ben Ben Fordham – Sydney Live (down 1.1 per cent to 9.1 per cent) and KIIS 1065’s Will & Woody (down 1.3 per cent to 7.4 per cent) dropped out of the top three altogether.

As for Melbourne, GOLD104.3’s new brekkie host Christian O’Connell has had a less than ideal first full ratings survey, losing 1.3 per cent market share in the brekkie slot to finish with 7.4 per cent.

The biggest mover in Melbourne’s drive slot was smoothfm, with the show (hosted by Byron Webb) up 2.1 per cent in market share to 9.4 per cent.

And in Brisbane, Triple M’s brekkie and drive shows found some form and moved into the top three.

Of course, you can check out who was up and who was down across Australia’s mainland state capitals in more detail below:

SYDNEY

Macquarie Media’s 2GB continued to grow its already dominant overall market share in Sydney by the slightest of margins – up 0.1 per cent per cent to 14.1 per cent.

ARN’s WSFM once again finished second, with its share rising 0.6 per cent to 11.3 per cent, while NOVA Entertainment’s smoothfm came third with 9.6 per cent market share (up 1.2 per cent).

Breakfast

First: 2GB’s The Alan Jones Breakfast Show (up 0.3 per cent to 16.9 per cent)

Second: WSFM’s Jonesy & Amanda (up 0.7 per cent to 10.3 per cent)

Third: KIIS FM’s Kyle & Jackie O (down 1.7 per cent to 9.3 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 2.5 per cent to 12.2 per cent)

Second: WSFM’s Jason Staveley (up 1.6 per cent to 9.9 per cent)

Third: smoothfm’s Byron Webb (up 1.3 per cent to 9.5 per cent)

MELBOURNE

The market share of Macquarie’s 3AW continued to drop to 13.2 per cent (down 0.6 per cent), but it still wasn’t enough for the station lose the number one ranking overall in Melbourne.

Nova’s smoothfm moved up into second with a 1.3 per cent share increase to 10.4 per cent, while Southern Cross Austereo’s Fox FM remaining in third with 10 per cent (down 0.4 per cent).

Breakfast

First: 3AW’s Ross and John (down 0.6 per cent to 18.6 per cent)

Second: Fox FM’s Fifi, Fev & Byron (up 0.4 to 10.3 per cent)

Third: ABC Melbourne’s Jacinta Parsons and Sami Shah (down 0.7 per cent to 8.5 per cent)

Drive

First: Fox FM’s Carrie & Tommy and Hughesy & Kate (down 1.2 per cent to 12 per cent)

Second: GOLD104.3’s Gavin Miller (up 0.1 per cent to 10.2 per cent)

Third: 3AW Drive (up 0.2 per cent to 9.8 per cent)

BRISBANE

The steady market share of SCA’s Hit105 has seen the station finish first overall with 11.8 per cent, while the radio network’s Triple M (up 1.1 per cent to 11.6 per cent) has tied for second with ARN’s 97.3fm (down 0.3 per cent to 11.6 per cent).

Breakfast

First: Hit105’s Stav, Abby & Matt (up 0.6 per cent to 13.1 per cent)

Second: Triple M’s The Big Breakfast with Marto, Robin & The Moonman (up 1.6 per cent to 12.7 per cent)

Third: Nova 106.9’s Ash, Kip & Luttsy with Susie O’Neill (down 0.9 per cent to 11.8 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 1.2 per cent to 14.0 per cent)

Second: Hit105’s Carrie & Tommy and Hughesy & Kate (down 1.5 per cent to 12.6 per cent)

Third: Triple M’s Kennedy Molloy (up 1.2 per cent to 12.3 per cent)

ADELAIDE

ARN’s Mix 102.3 is back in negative territory with a 0.3 per cent market share drop to 15.1 per cent, but that didn’t stop the station from claiming overall honours in Adelaide.

FIVEaa retained second place with 1.3 per cent share growth to 13.1 per cent, and Nova 91.9 remained in third with 9.9 per cent market share (down 0.6 per cent).

Breakfast

First: FIVEaa’s David and Will (up 0.2 per cent to 14.6 per cent)

Second: Mix 102.3’s Jodi & Soda (up 0.1 per cent to 14 per cent)

Third: ABC Adelaide’s Ali Clarke (down 1.6 per cent to 11.9 per cent)

Drive

First: Mix 102.3’s Will & Woody (no change at 14.6 per cent)

Second: FIVEaa’s Rowey & Bicks (up 2.4 per cent to 12.2 per cent)

Third: Nova’s Kate, Tim & Marty (down 0.2 per cent to 13.6 per cent)

PERTH

Nova has again claimed the number one ranking station overall in Perth, despite a 0.8 per cent market share drop to 13.9 per cent. Mix 94.5 remained in second with 13.7 per cent (up 0.1 per cent), and Hit929 held on to third with 10.6 per cent market share (up 0.7 per cent).

Breakfast

First: Nova’s Nathan, Nat & Shaun (up 0.2 per cent to 15.0 per cent)

Second: Mix 94.5’s Clairsy, Matt and Kymba (up 0.1 per cent to 12.6 per cent)

Third: 6PR’s Breakfast with Steve Mills and Basil Zempilas (no change at 11.1 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 2.2 per cent to 15.4 per cent)

Second: Mix 94.5’s Lisa and Pete (down 1.2 per cent to 12.8 per cent)

Third: Hit929’s Carrie & Tommy and Hughesy & Kate (up 0.2 per cent to 12.2 per cent)

 

Please login with linkedin to comment

Radio Ratings Survey 5

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]