Ten unwraps tenplay for hyped Homeland launch

Ten unwraps tenplay for hyped Homeland launch
SHARE
THIS



Ahead of this afternoon’s super fast tracked Homeland episode, Ten has launched tenplay as the network move towards its “TV everywhere strategy” and away from linear broadcasting.

Tenplay is today launching online, on mobile, on tablets, game consoles and smart TVs to mark the season three premiere of Homeland which will be available to stream 15 minutes after it goes to air in the US.

Rebekah Horne, Ten’s chief digital officer, said tenplay represents the next step in Ten’s digital evolution.

“It represents a true transition from linear broadcasting to a consumer content experience that is multi-screen and multi-platform, giving people access to Network Ten’s content anytime, anywhere and on any device,” Horne said.

“tenplay extends the traditional television watching experience by offering personalised, cross-platform content delivery, designed with the user experience as the top priority.”

Horne described tenplay as the “perfect catch-up platform”, offering engaging content for both consumers and advertisers.

“Advertisers will be perfectly positioned to reach engaged consumers across multiple platforms and devices. tenplay offers richer, more engaging ad formats, contextually relevant advertising, and much deeper data and insights,” she added.

The new product features a play feature that allows users to ‘travel’ seamlessly from device to device, customised playlists, social and behavioural recommendations, a fully responsive design and social media integration.

The tenplay app is available for now on Apple iOS and Sony Bravia. The app will be available on Android later this year and hybrid broadcast broadband TV at a later date.

In August, Ten’s online assets recorded an audience of more than 2.5 million people. Over the past year the network’s content received more than 97 million online video views.

Horne added: “Today’s launch of tenplay is just the start of our product roll out. Over the next few months, we will add more content, features and functionality, plus deep

integration with zeebox, the fastest growing second-screen app in Australia.”

The first episode of the anticipated third season of Homeland will be available to stream on tenplay today at 2.15pm. The same episode will then be broadcast at 8.30pm on Ten, taking on the premiere of Seven’s new US drama The Blacklist as well as Big Brother and The Amazing 80s on Nine.

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Anthony Catalano Exits
  • Media

Domain Boss Anthony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]