Playboy Unveils First ‘No Nude’ Edition With Distinct Nod To The Millennials

Playboy Unveils First ‘No Nude’ Edition With Distinct Nod To The Millennials
SHARE
THIS



Famed men’s magazine Playboy in the US has unveiled its first edition since it decided on a new no-nude/bigger read policy.

30E1959F00000578-3431990-image-m-57_1454603166621

The March edition features 20-year-old American model Sarah McDaniel on the cover who shot to online stardom after posting raunchy images of herself on Instagram. Interestingly, McDaniel is famed for her “Heterochromia Iridum” or having two different coloured eyes.

The cover appears to show McDaniel taking a “selfie” and a cover line of “heyyy :)”- clearly a nod the publisher wants to take the title younger. The cover also comes sans any cover lines and appears to use fresh, modern fonts.

“The idea was to look at me from a boyfriend’s perspective,” McDaniel said in the accompanying interview.

Interestingly, the famed Playboy bunny logo is nowhere to be seen while the publisher has claimed it will no longer Photoshop its images either.

However, despite claims the title had dispensed with the nudes that had made it famous, the new edition reportedly shows models in a state of undress but with their hands strategically covering their vitals.

Sarah-McDaniel--Hot-pics-(part-5)-02

(McDaniel from her Instagram account)

The magazine’s use of McDaniel as its re-launch cover girl appears an unabashed attempt to attract the Millennial reader. It’s pretty certain anyone over about the age of 30 would have little clue who she is. McDaniel reportedly has 250,000 followers on Instagram and that number’s likely to soar on her Playboy debut.

Last October the publisher decided to relaunch the title after sales and advertising plummeted. It’s new no-nude policy was meant to make the magazine safe to read at work, while it conceded if you wanted to look at nude women they weren’t hard to find with a simple click of a mouse.

At the time its CEO Scott Flanders said of nudity in Playboy. “That battle has been fought and won. You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

The US edition sells a reported 700,000 a month while Playboy is still published in 35 countries globally. The last Australian edition was published in 2003.

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine