Mitchells promotes Adrian Roeling

Mitchells promotes Adrian Roeling

Adrian Roeling has been promoted to the managing director of Mitchells where he will now oversee the Australian operations of the company.

B&T Magazine
Posted by B&T Magazine

See the full release below for all the info.

“Mitchells promotes Adrian Roeling to Managing Director

Adrian Roeling has been promoted to Managing Director of Mitchells, overseeing the agency’s Australian operations and reporting to CEO Kenny Stewart. His appointment further consolidates the formation of the agency’s senior leadership team comprising General Manager, Government Services John Thompson, Head of Client Services Shaun Briggs, Head of Digital Rebecca den Braber, Strategy Director Victoria Sanderson and Trading & Investment Director Nick Swifte.

Adrian has more than 16 years media experience, including eight years specialising in digital media.

In his new role, he oversees the Mitchells team of 135 specialists in digital, media, strategy, search, social media, performance marketing, PR, content creation and research.

Kenny Stewart said: “Adrian brings extensive and diverse experience to the role, and has certainly proven his credentials in the past two years as GM of Mitchells. He’s respected throughout the industry for his professionalism and nous, as well as being thoroughly enjoyable to work with. In partnership with the leadership team and the 100-plus staff under his direction, Adrian will do a great job at continuing the evolution of the Mitchells brand as a market leader in convergent media strategy and planning.”

Adrian Roeling said: “Mitchells has a 40 year history as pioneers within the media industry and I’m honoured to lead the agency as it continues to evolve to meet the needs of our clients in the ever changing media world. We have a new, youthful leadership team in place and an extremely talented team of specialists in Search, Social, Content and Creative integrated within our client teams across the agency. We’re focused on delivering innovative, convergent solutions for our clients and are perfectly positioned to do this.”

Adrian succeeds former Managing Director Allen Scash who retired in March after 45 years in media.