MediaCom AUNZ Wins Big At Festival Of Media APAC 2017

MediaCom AUNZ Wins Big At Festival Of Media APAC 2017
SHARE
THIS



Last night, the Festival of Media Asia Pacific announced the winners of its 2017 awards programme at a lavish ceremony held in Singapore’s ParkRoyal in Pickering Hotel. Celebrating the best in media thinking and communications across the Asia Pacific region, the Festival of Media APAC Awards is the only awards event dedicated to the evolution of media across the region.

MediaCom AUNZ is thrilled to be amongst the announced winners selected by a panel of 70 judges of senior agency heads and global brand marketers, which was chaired by Margot Torres, McDonalds Philippines.

Recognised for its excellence during the largest gathering of media leaders in the region, MediaCom AUNZ picked up a total 3 gold and 2 bronze awards including:

GOLD AWARDS:

  • Best Communications Strategy: Bank of NZ How old will you be when you’re mortgage free? by MediaCom New Zealand
  • Best Launch Campaign: Game of Bros Lover Boy or Lavalava Boys, by MediaCom New Zealand
  • Best Use of Real-time Marketing: Mars Snickers Hungerithm, by MediaCom Australia

BRONZE AWARDS:

  • The Creative Use of Data Award: Bank of NZ How old will you be when you’re mortgage free? by MediaCom New Zealand
  • Best Use of an Influencer: Fonterra Make It Mammoth, by MediaCom New Zealand

Scooping a Gold award for its guerrilla marketing campaign for Maori TV’s new “Game of Bros” show, MediaCom also was awarded a Gold award the highly coveted Best Communications Strategy for its work on Bank of New Zealand where the agency drove a record number of home-loan applications through a powerful insight and integrated media execution.

Nigel Douglas, managing director of MediaCom New Zealand said, “This is a fantastic performance from our teams here at MediaCom. As the industry becomes more competitive, this level of creativity and innovation helps inspire us to continue to deliver the very highest calibre of work for our clients. Awards like the Festival of Media Asia Pacific awards inspire us all to be creative and challenge the status quo, and to be awarded for our work is an amazing achievement. I couldn’t be prouder of our teams.”

MediaCom Australia also won gold in the Best Use of Real-Time Marketing category for its Mars’ “Hungerithm” campaign for Snickers. This unique execution saw the agency adapt the price of Snickers bars in 7/11 stores around Australia based on people’s real-time mood on social media.

Sean Seamer, CEO MediaCom Australia & New Zealand said, “Our award-winning campaigns are a perfect example of our Content & Connections planning philosophy; through finding creative solutions, brought to life through excellent execution on various platforms and close collaboration with our partners, we delivered the highest quality of work for our clients. I’m so pleased that our campaigns have been recognised at regional level. Congrats team!”.

Mark Heap, CEO of MediaCom APAC added, “Generating excellent content and applying systems thinking to each and every campaign is at the heart of what MediaCom does, and nights like this confirm that we are creating work in the region that is considered world-class by the industry. More importantly, these awards underline what brilliant and talented people we have at MediaCom APAC, who are empowered to deliver best-in-class work that fuels our clients’ business growth.”

Please login with linkedin to comment

agency

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]