Last night, the Festival of Media Asia Pacific announced the winners of its 2017 awards programme at a lavish ceremony held in Singapore’s ParkRoyal in Pickering Hotel. Celebrating the best in media thinking and communications across the Asia Pacific region, the Festival of Media APAC Awards is the only awards event dedicated to the evolution of media across the region.
MediaCom AUNZ is thrilled to be amongst the announced winners selected by a panel of 70 judges of senior agency heads and global brand marketers, which was chaired by Margot Torres, McDonalds Philippines.
Recognised for its excellence during the largest gathering of media leaders in the region, MediaCom AUNZ picked up a total 3 gold and 2 bronze awards including:
- Best Communications Strategy: Bank of NZ How old will you be when you’re mortgage free? by MediaCom New Zealand
- Best Launch Campaign: Game of Bros Lover Boy or Lavalava Boys, by MediaCom New Zealand
- Best Use of Real-time Marketing: Mars Snickers Hungerithm, by MediaCom Australia
- The Creative Use of Data Award: Bank of NZ How old will you be when you’re mortgage free? by MediaCom New Zealand
- Best Use of an Influencer: Fonterra Make It Mammoth, by MediaCom New Zealand
Scooping a Gold award for its guerrilla marketing campaign for Maori TV’s new “Game of Bros” show, MediaCom also was awarded a Gold award the highly coveted Best Communications Strategy for its work on Bank of New Zealand where the agency drove a record number of home-loan applications through a powerful insight and integrated media execution.
Nigel Douglas, managing director of MediaCom New Zealand said, “This is a fantastic performance from our teams here at MediaCom. As the industry becomes more competitive, this level of creativity and innovation helps inspire us to continue to deliver the very highest calibre of work for our clients. Awards like the Festival of Media Asia Pacific awards inspire us all to be creative and challenge the status quo, and to be awarded for our work is an amazing achievement. I couldn’t be prouder of our teams.”
MediaCom Australia also won gold in the Best Use of Real-Time Marketing category for its Mars’ “Hungerithm” campaign for Snickers. This unique execution saw the agency adapt the price of Snickers bars in 7/11 stores around Australia based on people’s real-time mood on social media.
Sean Seamer, CEO MediaCom Australia & New Zealand said, “Our award-winning campaigns are a perfect example of our Content & Connections planning philosophy; through finding creative solutions, brought to life through excellent execution on various platforms and close collaboration with our partners, we delivered the highest quality of work for our clients. I’m so pleased that our campaigns have been recognised at regional level. Congrats team!”.
Mark Heap, CEO of MediaCom APAC added, “Generating excellent content and applying systems thinking to each and every campaign is at the heart of what MediaCom does, and nights like this confirm that we are creating work in the region that is considered world-class by the industry. More importantly, these awards underline what brilliant and talented people we have at MediaCom APAC, who are empowered to deliver best-in-class work that fuels our clients’ business growth.”