Campaign: Wotif’s Singing Farts And Noodle Tornados

Campaign: Wotif’s Singing Farts And Noodle Tornados
SHARE
THIS



M&C Saatchi Sydney has created ‘Wotifia’, a fictional world for Online travel brand Wotif.

The fictitious world is a tropically, snowy, hot and cold sort of paradise where you’ll find over 2,154 airports, 65,000 secluded islands, 43,678 local dishes,13 million hotel rooms and 350,000kms of stunning coastline.

To bring this unique destination to life M&C Saatchi created an irreverent online film set to an equally irreverent song (guaranteed to stick in your head whether you like it or not!) featuring the adventures of two young guys as they discover every destination they could ever want – in one place.

On their journey the duo encounter singing farts, a tornado made out of noodles, dancing sheep, space llamas, a spot of ‘foxy boxing’, a 40-foot-tall bikini-clad woman and more, all set against the backdrop of Wonderful Wotifia, where, as the song proclaims….”it’s fun to be a visita.”

The film, a blend of live action and animation, is the result of a collaboration between production companies Song Zu, Heckler, Sixty 40 and World Wide Mind’s US-based director Rocky Morton. Morton, a highly regarded commercials director, has also directed feature length films including Super Mario Brothers, D.O.A and is the creator of cult icon Max Headroom.

M&C Saatchi executive creative director Ben Welsh said: “It’s amazing what you can do with a brutally simple idea and incredibly talented team of people.

“The result is something rather random, unique and fun with that rush of excitement and that holiday feeling you get when booking a trip away.”

Wotif Group’s general manager of marketing Michael Betteridge said the “Wotifia campaign represented a new direction for the Wotif.com brand, while staying true to its irreverent and fun heritage.

“Wotif.com is an iconic brand which was launched 14 years ago. This campaign encourages those people who already think they know us to take another look at our site, as we’ve evolved and now offer much more than domestic accommodation,” Betteridge said.

“Wotif.com now has a huge range of domestic and international accommodation and flight deals as well as packages for both domestic and short-haul international travel.

“It’s also designed to reach the ‘next generation’ of travellers and introduce them to our brand, our range of travel products and experiences, and to our irreverent and fun approach to travel.

“Wotifia is a travel utopia bordered only by your own imagination; There’s nowhere quite like it, yet it’s everywhere you’ve ever wanted to go and it can all be accessed through Wotif.com.”

The online campaign will feature across Wotif.com’s own channels as well as YouTube, Spotify and Facebook.

 

Credits: Wotif Group General Manager of Marketing: Michael Betteridge Wotif Group Marketing Manager: Louise Ryan ECD: Ben Welsh Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming Digital Art Director: Glenn Christensen Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro Planning Director: Mark Vadgama Agency Producers: Jules Jackson, Sue Hind Production Company: World Wide Mind Executive Producers: Will Alexander, Ben Nott. Director: Rocky Morton  Producer: Michelle Parker DOP: High Miller Art Director: Simon Dobbin  Post Production: Sixty40@Heckler Animation Director: Mark Simpson Senior Producer: Jayne da Costa Producer: Tyrone Estephan Editor: Andrew Holmes Music: Song Zu Composer: Ramesh Sathiah Sound Designer: Abby Sie Producers: Trelise Caughey, Larissa Coupe Media: Match

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine