Matt Porter

Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs. In short Matt has: • More than 15 years’ experience as an editor and journalist working across a range of media platforms including daily newspapers, fortnightly and monthly magazine titles and online publications. • The ability to write news, features, profiles and analytical opinion cogently, concisely and with flair. • The demonstrated ability to take charge and produce high quality work to deadline and within budget. • The initiative to cultivate high-level corporate/media contacts and contribute to the editorial and financial direction of a range of different mediums. • An astute mind for media and public relations strategy.
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