PR agency Bang PR has acquired fashion PR agency, Park Avenue Agency, to join the M&C Saatchi Group in Sydney.

Park Avenue Agency will sit alongside the Bang PR team, offering a strong collaboration of strategic and innovative services across fashion, lifestyle, major events and entertainment.

Bringing a more diverse offering to the market, the success of the collaboration between the two existing agencies has already generated an exciting new client win, globally recognised fashion and lifestyle brand Havaianas.

Already needing new showroom space, Park Avenue Agency and Bang PR have leased a new showroom in Boundary St, Darlinghurst.

Marketing director of Havaianas, Elle Turner said: “Bang PR and Park Avenue Agency showed a great understanding of our business, its objectives and our agency requirements.

“The combined team has a strong track record working across both fashion and lifestyle brands and understands how an iconic brand like Havaianas can continue to grow in this market.

“We’re looking forward to seeing the agency make Havaianas synonymous with the Australian summertime.”

Chief executive officer of M&C Saatchi, Jaimes Leggett said: “We’re excited to develop the M&C Saatchi public relations offering and believe the combined efforts of Bang PR and Park Avenue provide something unique to the market.”

Managing director of Bang PR, Annalise Brown said of the acquisition: “The entire team is thrilled with the recent acquisition of Park Avenue. Our merged services allow us to offer strong combined strategic and innovative thinking across the fashion, lifestyle and entertainment sectors. The strength of the developing relationship has already been proven with an exciting new client and we’re looking forward to seeing more success as a result of our new thinking.”