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Reading: Bang PR Acquires Fashion PR Agency Park Avenue
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B&T > Media > Bang PR Acquires Fashion PR Agency Park Avenue
Media

Bang PR Acquires Fashion PR Agency Park Avenue

Matt Porter
Published on: 17th July 2015 at 9:28 AM
Matt Porter
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PR agency Bang PR has acquired fashion PR agency, Park Avenue Agency, to join the M&C Saatchi Group in Sydney.

Park Avenue Agency will sit alongside the Bang PR team, offering a strong collaboration of strategic and innovative services across fashion, lifestyle, major events and entertainment.

Bringing a more diverse offering to the market, the success of the collaboration between the two existing agencies has already generated an exciting new client win, globally recognised fashion and lifestyle brand Havaianas.

Already needing new showroom space, Park Avenue Agency and Bang PR have leased a new showroom in Boundary St, Darlinghurst.

Marketing director of Havaianas, Elle Turner said: “Bang PR and Park Avenue Agency showed a great understanding of our business, its objectives and our agency requirements.

“The combined team has a strong track record working across both fashion and lifestyle brands and understands how an iconic brand like Havaianas can continue to grow in this market.

“We’re looking forward to seeing the agency make Havaianas synonymous with the Australian summertime.”

Chief executive officer of M&C Saatchi, Jaimes Leggett said: “We’re excited to develop the M&C Saatchi public relations offering and believe the combined efforts of Bang PR and Park Avenue provide something unique to the market.”

Managing director of Bang PR, Annalise Brown said of the acquisition: “The entire team is thrilled with the recent acquisition of Park Avenue. Our merged services allow us to offer strong combined strategic and innovative thinking across the fashion, lifestyle and entertainment sectors. The strength of the developing relationship has already been proven with an exciting new client and we’re looking forward to seeing more success as a result of our new thinking.”

Park Avenue founder Colette Harvey said: “This is an exciting step for our agency. We can now present our clients with a full-service offering with the M&C Saatchi Group. We know the power of different platforms and influencers for our clients and we now have the ability to offer discipline agnostic solutions”.

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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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