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Reading: Campaign: Wotif’s Singing Farts And Noodle Tornados
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B&T > Media > Campaign: Wotif’s Singing Farts And Noodle Tornados
Media

Campaign: Wotif’s Singing Farts And Noodle Tornados

Matt Porter
Published on: 7th August 2014 at 12:22 PM
Matt Porter
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M&C Saatchi Sydney has created ‘Wotifia’, a fictional world for Online travel brand Wotif.

The fictitious world is a tropically, snowy, hot and cold sort of paradise where you’ll find over 2,154 airports, 65,000 secluded islands, 43,678 local dishes,13 million hotel rooms and 350,000kms of stunning coastline.

To bring this unique destination to life M&C Saatchi created an irreverent online film set to an equally irreverent song (guaranteed to stick in your head whether you like it or not!) featuring the adventures of two young guys as they discover every destination they could ever want – in one place.

On their journey the duo encounter singing farts, a tornado made out of noodles, dancing sheep, space llamas, a spot of ‘foxy boxing’, a 40-foot-tall bikini-clad woman and more, all set against the backdrop of Wonderful Wotifia, where, as the song proclaims….”it’s fun to be a visita.”

The film, a blend of live action and animation, is the result of a collaboration between production companies Song Zu, Heckler, Sixty 40 and World Wide Mind’s US-based director Rocky Morton. Morton, a highly regarded commercials director, has also directed feature length films including Super Mario Brothers, D.O.A and is the creator of cult icon Max Headroom.

M&C Saatchi executive creative director Ben Welsh said: “It’s amazing what you can do with a brutally simple idea and incredibly talented team of people.

“The result is something rather random, unique and fun with that rush of excitement and that holiday feeling you get when booking a trip away.”

Wotif Group’s general manager of marketing Michael Betteridge said the “Wotifia campaign represented a new direction for the Wotif.com brand, while staying true to its irreverent and fun heritage.

“Wotif.com is an iconic brand which was launched 14 years ago. This campaign encourages those people who already think they know us to take another look at our site, as we’ve evolved and now offer much more than domestic accommodation,” Betteridge said.

“Wotif.com now has a huge range of domestic and international accommodation and flight deals as well as packages for both domestic and short-haul international travel.

“It’s also designed to reach the ‘next generation’ of travellers and introduce them to our brand, our range of travel products and experiences, and to our irreverent and fun approach to travel.

“Wotifia is a travel utopia bordered only by your own imagination; There’s nowhere quite like it, yet it’s everywhere you’ve ever wanted to go and it can all be accessed through Wotif.com.”

The online campaign will feature across Wotif.com’s own channels as well as YouTube, Spotify and Facebook.

 

Credits: Wotif Group General Manager of Marketing: Michael Betteridge Wotif Group Marketing Manager: Louise Ryan ECD: Ben Welsh Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming Digital Art Director: Glenn Christensen Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro Planning Director: Mark Vadgama Agency Producers: Jules Jackson, Sue Hind Production Company: World Wide Mind Executive Producers: Will Alexander, Ben Nott. Director: Rocky Morton  Producer: Michelle Parker DOP: High Miller Art Director: Simon Dobbin  Post Production: Sixty40@Heckler Animation Director: Mark Simpson Senior Producer: Jayne da Costa Producer: Tyrone Estephan Editor: Andrew Holmes Music: Song Zu Composer: Ramesh Sathiah Sound Designer: Abby Sie Producers: Trelise Caughey, Larissa Coupe Media: Match

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TAGGED: Branded Entertainment, Clemenger BBDO Sydney, Qantas, S1T2
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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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