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Reading: Campaign: M&C Saatchi Launches Third Installment For NRMA
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B&T > Advertising > Campaign: M&C Saatchi Launches Third Installment For NRMA
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Campaign: M&C Saatchi Launches Third Installment For NRMA

Matt Porter
Published on: 27th January 2015 at 11:32 AM
Matt Porter
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2 Min Read
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M&C Saatchi has shown how car insurance can be NRMADE BETTER in the third instalment of its repositioning campaign for the nation’s largest insurer.

The campaign, that has rolled out on TV, Radio, Digital and Social, takes a light-hearted approach to the fact that with NRMA Insurance you are covered for anyone who drives your car.

The TV spot features a man struggling to start his car on a suburban street when he is then offered help from a passerby.

The owner steps out of his car to give it a push while the helper drives.

This leads to a moment of panic, as the helper appears to help himself and drive away with the car before a happy resolution.

https://www.youtube.com/watch?v=ogDvRp2OYuU.

M&C Saatchi Executive Creative Director Ben Welsh said: “Things always seem better when you’re smiling, especially car insurance when you have the level of cover NRMA Insurance offers. So our aim was to deliver the new NRMA Insurance attitude of ‘Better’ with a smile.”

M&C Saatchi was appointed by NRMA Insurance, SGIC and SGIO last April and followed with the launch of the NRMADE BETTER big brand platform.

It quickly backed up the launch with a campaign that featured a gang of burglar possums to promote NRMA Home Buildings and Contents Insurance.

https://www.youtube.com/watch?v=FKyt559i3-E

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TAGGED: BMX, Clemenger BBDO Sydney, New York Expansion, Qantas
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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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