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Reading: M&C Saatchi’s Optus Clever Buoy Wins Even More Global Recognition
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B&T > M&C Saatchi’s Optus Clever Buoy Wins Even More Global Recognition
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M&C Saatchi’s Optus Clever Buoy Wins Even More Global Recognition

Matt Porter
Published on: 1st October 2015 at 12:08 PM
Matt Porter
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Optus Clever Bouy – the trailblazing shark detection system that uses world-first technology – has won M&C Saatchi two Grand Prix at the globally prestigious Clio Awards in New York overnight.

The breakthrough kit – a collaboration between M&C Saatchi and Optus to demonstrate the strength of the telco’s network – won Grand Prix in the hotly contested Digital and Public Relations categories.

The global best-in-shows followed Clever Buoy winning Golds for both those categories plus a Clio Silver for Engagement/Experiential.

The accolades come just days after Clever Buoy was shortlisted as one of two solutions selected from more than 70 options submitted for further investigation at the NSW Government’s Shark Summit in Sydney this week.

The emergency summit was called following the spate of shark attacks to hit the state this year, 13 thus far in 2015 compared with a total of three in 2014.

For the past 15 months Clever Buoy has taken global awards juries by storm, highlighted by it Lion-haul at Cannes, including the coveted Titanium and four Golds; five D&AD Awards; the SXSW ‘Internet of Things’; Spikes Asia Innovation Grand Prix and the IAB MIXX Gold.

M&C Saatchi Chief Creative Officer Andy Dilallo said: “This is another exceptional result for M&C Saatchi and is testament to the creative people we have working with us and our on-going commitment to producing influential work.”

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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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