Optus Clever Bouy – the trailblazing shark detection system that uses world-first technology – has won M&C Saatchi two Grand Prix at the globally prestigious Clio Awards in New York overnight.
The breakthrough kit – a collaboration between M&C Saatchi and Optus to demonstrate the strength of the telco’s network – won Grand Prix in the hotly contested Digital and Public Relations categories.
The global best-in-shows followed Clever Buoy winning Golds for both those categories plus a Clio Silver for Engagement/Experiential.
The accolades come just days after Clever Buoy was shortlisted as one of two solutions selected from more than 70 options submitted for further investigation at the NSW Government’s Shark Summit in Sydney this week.
The emergency summit was called following the spate of shark attacks to hit the state this year, 13 thus far in 2015 compared with a total of three in 2014.
For the past 15 months Clever Buoy has taken global awards juries by storm, highlighted by it Lion-haul at Cannes, including the coveted Titanium and four Golds; five D&AD Awards; the SXSW ‘Internet of Things’; Spikes Asia Innovation Grand Prix and the IAB MIXX Gold.
M&C Saatchi Chief Creative Officer Andy Dilallo said: “This is another exceptional result for M&C Saatchi and is testament to the creative people we have working with us and our on-going commitment to producing influential work.”
B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Athina Mallis [feature image], as its Senior Content and Communications Specialist. The appointment follows continued demand for the consultancy’s outsourced CMO capability, as organisations look for more specialised and value-add models of marketing since COVID-19. “Now […]
There may still be physical borders in places, but for QLD and WA there are now even more ways to connect. Longtime representatives of industry up-and-comers Youngbloods and mentoring program The Trenches are expanding to launch the program in more states. Formed in 1995, Youngbloods champions and provides opportunities for young people in the industry. […]
Independent, regional full-service marketing agency, Barefruit Marketing, has unveiled new packaging design for up-and-coming Ballina-based brewery, Seven Mile Brewing Co. The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was […]
Independent, Australian-owned and operated Venetian Media Group has appointed Michael Fishwick to the position of Chief Executive Officer off the back of two new company acquisitions and significant revenue growth for the Group. Fishwick assumes the role after 14 years working within the company, most recently in the position of Chief Operations Officer where he […]
A cast of eminent Australians, Olympic athletes, sporting legends and industry experts including Lucy Turnbull, Michael Knight, Louise Sauvage and Brad Fittler feature in a dynamic new podcast Beyond the Games hosted by TV sports commentator Mark Beretta celebrating the Sydney Olympic and Paralympic 20th anniversary. Commemorating the Games could not be done by bringing […]
Surry-hills based digital marketing agency, Whitehat Agency, has announced two new client wins, welcoming Layne Beachley to the fold as she launches her new self-empowerment platform, Awake Academy, as well as the iconic Coogee Bay Hotel. Layne selected Whitehat to bring her online platform to life, with Whitehat providing a full suite of services from brand development, website […]