Optus Clever Bouy – the trailblazing shark detection system that uses world-first technology – has won M&C Saatchi two Grand Prix at the globally prestigious Clio Awards in New York overnight.
The breakthrough kit – a collaboration between M&C Saatchi and Optus to demonstrate the strength of the telco’s network – won Grand Prix in the hotly contested Digital and Public Relations categories.
The global best-in-shows followed Clever Buoy winning Golds for both those categories plus a Clio Silver for Engagement/Experiential.
The accolades come just days after Clever Buoy was shortlisted as one of two solutions selected from more than 70 options submitted for further investigation at the NSW Government’s Shark Summit in Sydney this week.
The emergency summit was called following the spate of shark attacks to hit the state this year, 13 thus far in 2015 compared with a total of three in 2014.
For the past 15 months Clever Buoy has taken global awards juries by storm, highlighted by it Lion-haul at Cannes, including the coveted Titanium and four Golds; five D&AD Awards; the SXSW ‘Internet of Things’; Spikes Asia Innovation Grand Prix and the IAB MIXX Gold.
M&C Saatchi Chief Creative Officer Andy Dilallo said: “This is another exceptional result for M&C Saatchi and is testament to the creative people we have working with us and our on-going commitment to producing influential work.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]