M&C Saatchi Sydney has won creative, strategic and branding duties on Menulog following a competitive pitch.
M&C Saatchi CEO Jaimes Leggett said, “Menulog is a brilliant, disruptive business that has met with great success but has even greater ambition.
“We are thrilled with this opportunity for the M&C Saatchi Group to join them on their journey and make an impact across many aspects of their business.”
Earlier this year, Menulog acquired the number two player Eatnow to nab 80 per cent market share of the online takeaway company market, building on its triple digit growth.
In May 2015 Menulog Group was acquired by the world’s largest global online takeaway business JUST EAT, furthering Menulog Group’s capacity to expand on its network of 5000 restaurants Australia-wide.
JUST EAT’s global chief marketing officer Barnaby Dawe said, “M&C’s reputation in Australia preceded them and they didn’t disappoint with some great strategy, creative thinking and a hugely collaborative approach. We can’t wait for them to join us on this next exciting phase in our growth story.”
