Consultancy Agency RE Appoints Branding Specialist As Creative Director

Consultancy Agency RE Appoints Branding Specialist As Creative Director
SHARE
THIS



Branding consultancy RE has appointed highly decorated branding specialist Chris Maclean to creative director.

Maclean joins RE, M&C Saatchi’s branding consultancy, from the post as ECD of Interbrand, a business he was instrumental in building from zero to global respect in just seven years.

Maclean’s work has helped rebrand the likes of Opera Australia, Griffin Theatre Company, Darling Harbour, Alzheimer’s Australia, Queensland Art Gallery, Yellow Pages and Telstra.

Maclean was the CD behind the visionary colourful transformation of Telstra and managed the giant telco’s brand evolution for more than four years.

His unique solution was to build the brand as a playground for creative expression based on emotion that was flexible enough to appeal to all Australians.

Manchester, UK born and bred, Maclean’s collection of design awards is testament to his work having impressed awards judges all over the globe, including at D&AD, Cannes (Design Lion), Spikes Asia, Brand New Awards (Best in Show), New York Festivals, Type Directors Club of America, and numerous AGDA awards.

RE managing director Patrick Guerrera called Maclean “an incredible addition to the RE senior leadership team”.

“He has inspired the Australian and global brand community for almost six years now. We are truly excited about his vision for RE, and introducing a new chapter of creative brilliance and ingenuity to RE.

“His work on the Telstra rebrand is now iconic, and we look forward to Chris bringing that scale of vision and brand ambition to all our clients.”

Guerrera added: “RE is experiencing a major period of growth, now working with clients in the UK and Chris is the perfect Creative Director to help us build on this momentum.”

Maclean said he has “always admired the work that RE does. They are one of the few branding consultancies in Australia that really gets it”.

“RE knows branding is so much more exciting than creating rigid corporate identities and has the power to change the world. And with the world changing at the pace it is they’re talking the right game for the future of our industry.

“And, of course with the strength of the M&C Saatchi Group behind it, RE has even more potential to create brands that have a real impact on the world in a way that’s positive and inspiring. I’m excited to join Patrick and the team to write RE’s next chapter together.”

Photo; Chris Maclean (2nd from right) with from left RE strategy director Benjamin Harrison, RE general manager Anna Fisher and Patrick Guerrera.

Please login with linkedin to comment

Comms Council Instagram ads Qantas

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]