M&C Saatchi Sydney has nabbed digital strategy director Michael Sinclair from Droga5.
Reporting to chief strategy officer Justin Graham and working alongside group innovation director Ben Cooper, Sinclair will help shape and drive contagious integrated solutions across the M&C Saatchi Group.
Sinclair has been at the forefront of digital strategy for nearly a decade in Sydney, London and Auckland.
Stints at Droga, Razor and Colenso BBDO followed two and a half years as an Interactive Strategist at Wieden + Kennedy in London where Sinclair drove a number of key projects including Nokia’s global N8 launch, Honda’s ‘The Experiment’, and the release of the Kaiser Chiefs’ album, ‘The Future is Medieval’.
Other career highlights include helping reinvigorate V New Zealand’s interactive approach and driving Nike’s grassroots football strategy in Australasia.
Graham said: “Michael will add another dimension to our strategic offer.
“He has it all really – a hands-on digital exponent with a deep system understanding and a profound grasp of how everything meshes to produce big brand platforms that endure.
“When walking around clients’ business challenges he sees opportunities when most others just see problems and applies simplicity, which together with his ability to partner with everyone on the team, ensures the best solutions are achieved. Michael is a huge asset for us and our clients.”
Sinclair called the opportunity to join M&C Saatchi “genuinely unique”.
“One of the reasons M&C Saatchi is producing so much interesting, innovative work for some of the biggest brands in the land is because they are investing significantly in all strategic disciplines.
“The depth and diversity of talent in that building is humbling. I’m really looking forward to earning my spot.”
Sinclair is the latest in a string of world-class strategy hires at M&C Saatchi that includes group strategy directors, former BBH London strategy director & partner Ross Berthinussen and former Ogilvy & Mather global planning partner Kate Smither.
They are led by Graham, who just last week was named Australia and New Zealand’s Best Planner at the Campaign Asia Pacific Agency of the Year Awards.
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