Optus Bouy Bounces Away With SXSW Award

Optus Bouy Bounces Away With SXSW Award

The collaboration between Optus and M&C Saatchi that produced a world-first shark detection buoy has won the coveted ‘Internet of Things’ gong at the South By South West Innovation Awards (SXSW), in Austin.

Clever Buoy, the shark detection technology, was deemed by judges to be the “best smart product that most seamlessly integrates into our lives to improve convenience and efficiency through its intelligence and interconnectedness”.

Clever Bouy was one of only two non-US winners at the SXSW awards.

The prestigious award continues a hot streak of global innovation metal for Clever Buoy that includes the Spikes Asia Innovation Grand Prix, the LIA Most Innovative Use of Digital, the IAB Mixx Special Gold Innovation gong and the Warc Prize for Innovation Grand Prix.

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