NRMA Insurance has launched a new, big brand platform ‘Insurance, NRMADE Better’, in NSW, QLD and ACT, demonstrating how Australia’s leading insurer is aiming to make insurance better.
In the new campaign, first aired in Sydney, Brisbane and Canberra, NRMA Insurance will illustrate how the insurer is connected with customers, providing that peace of mind and protecting a customer’s tomorrow.
Lead media is television, supported by radio, outdoor, cinema, social and digital display with a new tag line and brand positioning of ‘NRMADE Better’.
NRMA Insurance Head of Marketing, Jane Merrick said, “The campaign is a new direction for the brand and we are excited to illustrate to our customers that when things go wrong, we are there to make things better and get them back on their feet.
“Better is our new benchmark, we believe the campaign will show how we offer more than insurance, its peace of mind and we are a leader in the market for consumer choice.
“With our longstanding experience helping customers, enabling better communities, we are proud to launch this new campaign and bring to life how our customers are in safe hands with us,” she said.
M&C Saatchi regional creative director Tom McFarlane said: “The new campaign is much more than just a new line. It’s a new attitude and a promise made by NRMA Insurance to its customers. Like all good platforms it’s built to stand the test of time.”
The ‘NRMADE Better’ campaign launched for NRMA Insurance on Sunday 7 September 2014 in NSW, QLD and ACT;
Client: NRMA Insurance
TV Production Company: Sweetshop
Director: Melanie Bridge
MD/Executive Producer: Helen Morahan
Executive Producer: Rod James
Agency: M&C Saatchi