Campaign: M&C Saatchi Launches NRMA Insurance’s ‘NRMADE Better’

Campaign: M&C Saatchi Launches NRMA Insurance’s ‘NRMADE Better’

NRMA Insurance has launched a new, big brand platform ‘Insurance, NRMADE Better’, in NSW, QLD and ACT, demonstrating how Australia’s leading insurer is aiming to make insurance better.

In the new campaign, first aired in Sydney, Brisbane and Canberra, NRMA Insurance will illustrate how the insurer is connected with customers, providing that peace of mind and protecting a customer’s tomorrow.

Lead media is television, supported by radio, outdoor, cinema, social and digital display with a new tag line and brand positioning of ‘NRMADE Better’.

NRMA Insurance Head of Marketing, Jane Merrick said, “The campaign is a new direction for the brand and we are excited to illustrate to our customers that when things go wrong, we are there to make things better and get them back on their feet.

“Better is our new benchmark, we believe the campaign will show how we offer more than insurance, its peace of mind and we are a leader in the market for consumer choice.

“With our longstanding experience helping customers, enabling better communities, we are proud to launch this new campaign and bring to life how our customers are in safe hands with us,” she said.

M&C Saatchi regional creative director Tom McFarlane said: “The new campaign is much more than just a new line. It’s a new attitude and a promise made by NRMA Insurance to its customers. Like all good platforms it’s built to stand the test of time.”

The ‘NRMADE Better’ campaign launched for NRMA Insurance on Sunday 7 September 2014 in NSW, QLD and ACT;

Credits

Client: NRMA Insurance

TV Production Company: Sweetshop

Director: Melanie Bridge

MD/Executive Producer: Helen Morahan

Executive Producer: Rod James

Agency: M&C Saatchi

Media Agency: Mediacom




Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]