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Reading: M&C Saatchi Win Warc Prize For Clever Buoy
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B&T > Media > M&C Saatchi Win Warc Prize For Clever Buoy
Media

M&C Saatchi Win Warc Prize For Clever Buoy

Matt Porter
Published on: 10th December 2014 at 11:19 AM
Matt Porter
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M&C Saatchi has won the Global Warc Prize for Innovation Grand Prix for Optus Clever Buoy in London.

Virgin Mobile Australia also took home a Gold for its ‘Game of Phones’ execution. The Warc Prizes recognise excellence in marketing.

Clever Buoy beat a record 98 entries (28 shortlisted) from all over the globe for best in show at the third annual awards that reward innovative thinking to deliver tangible results.

The project that created breakthrough shark detection technology to demonstrate the power of the Optus network, also won the Gold Product or Service Innovation Award for best use of media, one of only six Golds handed out by the distinguished panel of international judges chaired by LEGO Group head of community co-creation Peter Espensen.

https://www.youtube.com/watch?v=Wv5b4jwABiw

Shortlisted entries came from 12 countries – including the UK, Australia, China, India, Brazil, the UAE and Peru.

The Grand Prix and Gold wins also came with US$6,500 worth of prize money.

The WARC win continues a hot streak of global Innovation awards for Clever Buoy that includes the Spikes Asia Innovation Grand Prix, the LIA Most Innovative Use of Digital and IAB Mixx Awards Special Gold Innovation gong.

The Clever Buoy team is currently working on a commercially viable product for 2015 which it is looking to test further on one of Australia’s iconic beaches.

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TAGGED: Anne Markey, Digital Billboard, mediamath, Qantas
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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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