M&C Saatchi’s Optus Clever Buoy has won the inaugural Special Innovation ‘Can’t Be Contained’ Gold at IAB Mixx Awards in New York.
M&C Saatchi was only one of two Australian Gold Award winners at the Interactive Advertising Bureau’s global night of nights.
Essentially a People’s Choice award, Clever Buoy won the gold by the audience of top-tier creatives, marketers, publishers and technologists in attendance.
Each text-voted their favourite following a five-minute pitch by each of the three finalists in the category in a first for the 10-year-old awards.
Clever Buoy was voted ahead of the “Oreo Trending Vending” via Mondelēz International and DigitasLBi’s ‘Interactive Print’ for Motorola Moto X who were also contenders in its category.
Clever Buoy also won the inaugural Spikes Asia Innovation Grand Prix in addition to two Bronze Digital Spikes.