LIDA, M&C Saatchi Australia Group’s customer engagement specialist business, has made a big boost to its talent stocks with the appointment of Victoria Curro to Strategy Partner.
Curro’s 17-year-career has seen her become one of the most acclaimed direct and relationship strategists in Australia with a reputation for innovative thinking and inspirational leadership.
She joins LIDA following four and a half years at independent full-service agency Lavender where she was integral to a number of successful campaigns for key clients.
These included the launch of loyalty programs: IKEA Family and EB World for EB Games, which both quickly amassed high volume memberships.
Curro was also instrumental in the Westpac Black Card initiative that became the bank’s most successful credit card launch and she was a key figure in winning the Telstra Consumer CRM account for Lavender.
Previously she was joint managing director of both McCann Erickson and its CRM arm McCann Relationship Marketing (MRM). Curro was promoted to that role following two years in charge of MRM when the business became renowned for innovation and acquired 12 new clients.
She started out with a lengthy stint at George Patterson, rising to director of its DM business and was the youngest person ever elected to the agency’s board.
LIDA Australia managing director Christine Gardner called the appointment of Curro a “watershed moment” for the business, which has grown quickly since its Australian launch in June.
“Victoria’s astounding career speaks for itself. She is a world class CRM strategist who has an unequalled track record of success in defining breakthrough B2C and B2B engagement strategies for leading local and global brands,” Gardner said.
“The word ‘excitement’ doesn’t do justice to how we feel having Victoria on board. Her experience and skills are truly unique and her expertise raises the bar again for LIDA.”
M&C Saatchi chief strategy officer Justin Graham said: “Our belief that brands are built through experiences makes the appointment of Victoria a critical hire in our integrated strategy offering.
“With her track record, ambition and shared philosophy, we can’t wait to have Victoria in the building.”
Curro said the opportunity to work for LIDA and the M&C Saatchi Group was simply too good to pass up.
“LIDA has blazed a CRM trail in the UK for many years now and has very quickly become a force in this market under the leadership of Christine and her fantastic team.
“As a Group, M&C Saatchi are making some interesting plays and bringing innovation into the core of their offer. I can’t wait to be part of it all,” said Graham.
Curro is the latest in a major talent injection to the M&C Saatchi Group that includes the appointment of Ogilvy & Mather global planning partner Kate Smither to group strategy director and Amir Mireskandari from Leo Burnett to group operations director.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]