Is your Loyalty Program A One-night Stand?
This columnist argues is your loyalty program a one-night stand? Although you need not wear a prophylactic to read it.
Opinion
Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men
The entire study is kinda summed-up in the headline. However, it does include a graph, if that helps entice you further.
Loyalty Programs Entice Australian Shoppers To Spend More: Nielsen Survey
Loyalty cards aren't just for picking locks or chopping lines. They're excellent for making you buy shit you don't want.
Roy Morgan: Almost 75% Of Aussies Are Members Of A Loyalty Program Despite Offering Little Value
Do gurning sales assistants asking for your loyalty card fill you with an unrequited rage? You're not alone argues this.
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Study: 82% Of Aussies Are In A Loyalty Program With Coles Flybuys Ranked As Our Favourite
We say loyalty cards are really a government plot to track our thoughts. We also believe Michael Jackon is Diana Ross.
Coles Flybuys Named Best Loyalty Program, Woolworths Second
We're loyal to so many brands our wallets can't contain the wedge of cards filling up its slots.
Do’s And Don’ts For A Best-in-Class Loyalty Program
Customers needn't be a pain in the arse. Rather, they can be huge benefit to the bottom line via a top loyalty program.
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Loyalty Programs Haven’t Adapted To The Digital Age
A new study has found customers are increasingly disloyal to loyalty programs that fail to move into the digital age.
Keep Away From Creepy To Win At Personalisation
Nearly half of all 20-24 year olds in the UK have stopped using a product or service because they were worried about how...
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M&C Saatchi’s Customer Engagement Business, LIDA Appoints Strategy Partner
LIDA, M&C Saatchi Australia Group’s customer engagement specialist business appoints Victoria Curro to strategy partne...
The Oldest Tricks In The Marketing Book
We look at the most cunning marketing schemes we're all susceptible to. Even marketers who should know better.
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Powering Loyalty Programs With Fuel Savings
FuelCents follows in the footsteps of supermarket giants and turns fuel discounts into a loyalty driver for big and smal...
What Does Usher Have To Do With Your Loyalty Scheme?
OMG! Why a rapper could hold the key to your customer loyalty program.