Is your Loyalty Program A One-night Stand?
This columnist argues is your loyalty program a one-night stand? Although you…
Study: Aussie Women Far More Likely To Use Loyalty Cards Then Men
The entire study is kinda summed-up in the headline. However, it does…
Loyalty Programs Entice Australian Shoppers To Spend More: Nielsen Survey
Loyalty cards aren't just for picking locks or chopping lines. They're excellent…
Roy Morgan: Almost 75% Of Aussies Are Members Of A Loyalty Program Despite Offering Little Value
Do gurning sales assistants asking for your loyalty card fill you with…
Study: 82% Of Aussies Are In A Loyalty Program With Coles Flybuys Ranked As Our Favourite
We say loyalty cards are really a government plot to track our…
Coles Flybuys Named Best Loyalty Program, Woolworths Second
We're loyal to so many brands our wallets can't contain the wedge…
Do’s And Don’ts For A Best-in-Class Loyalty Program
Customers needn't be a pain in the arse. Rather, they can be…
Loyalty Programs Haven’t Adapted To The Digital Age
A new study has found customers are increasingly disloyal to loyalty programs…
Keep Away From Creepy To Win At Personalisation
Nearly half of all 20-24 year olds in the UK have stopped…
M&C Saatchi’s Customer Engagement Business, LIDA Appoints Strategy Partner
LIDA, M&C Saatchi Australia Group’s customer engagement specialist business appoints Victoria Curro…
The Oldest Tricks In The Marketing Book
We look at the most cunning marketing schemes we're all susceptible to.…
Powering Loyalty Programs With Fuel Savings
FuelCents follows in the footsteps of supermarket giants and turns fuel discounts…
What Does Usher Have To Do With Your Loyalty Scheme?
OMG! Why a rapper could hold the key to your customer loyalty…
