If there’s one issue every business should be looking at, it’s customer churn and how they are retaining customers. In this piece, smrtr co-founder and CTO Boris Guennewig explains how data can help alleviate your churn problems. Churn – or customer attrition – is an unfortunate reality for all businesses, no matter what they do. […]

Posted 6 minutes Ago

Opinion

by B&T Magazine

Given the various travel concerns brought about by the COVID-19 pandemic, many sports commentators are ditching the commentary box and calling the action from the TV as they see it. And while this is a great way to ensure the commentary is done in a COVID-safe manner, it is not without its perils, as former […]

Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]

Posted 36 minutes Ago

Recommended

by B&T Magazine

Warning: this article comes with its fair share of hearsay, speculation, cut & paste and a smattering of balderdash.

Posted 1 hour Ago

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by B&T Magazine

On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]

Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]

The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]

Independent media agencies are predicting a strong recovery from the effects of COVID-19, forecasting an increase in staff and revenue in 2021, according to data from the Independent Media Agencies of Australia’s (IMAA) second Pulse Survey of its members.

Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]

TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]

Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Posted 19 hours Ago

Opinion

by B&T Magazine

B&T's stopping short of calling Fed Square ugly, but we're betting it'd have a tough time getting Tinder dates.

News out today that Barbie is possibly bisexual. Meanwhile the rumours dogging Ken also refuse to go away.

Posted 22 hours Ago

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by B&T Magazine

TikTok's not just for nine-year-olds and adults with a bizarre unicorn hobby says latest brand campaign.

Google Australia releases latest report in charm offensive apparently unaware we'd all use it regardless.

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]

Domino's unveils new chicken range. Not that you care given your new year/new you fitness campaign, however.

It's rare you hear the words "vegan" and "sense of humour" in the same sentence but apparently it's happening here.

Posted 1 day Ago

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Do you drop bodily functions so awesome they simply have to be heard by the entire room? You'll empathise with Joe here.

Posted 1 day Ago

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Making slightly more work for B&T's radio reporter, Victoria's 927 has decided it wants back in on the ratings numbers.

Lars Lehne named as group CEO of Incubeta and who is not to be mistaken with Superman's nemesis Lex Luthor.

New study reveals the world's favourite takeaways and it appears bad news for lovers of the haggis and the pangolin.

FutureBrand starts the new year with a new client win. Which arguably means a client loss for another agency somewhere.

Further evidence that truly awful people somehow make good reality television comes news of a pending MAFS reunion.

New comparison site Compare Club unveiled amid concerns the name's possibly a little on the predictable side.

Clearly ignoring mum's veiled threats that too much telly gives you square eyes, Aussies' SVOD viewing soars.

Lebron to quit Coke for rival Mountain Dew. B&T strongly suspects there was a large cheque in there somewhere, too.

Posted 1 day Ago

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MKTG Australia apparently on the lookout for slightly larger boardroom table after unveiling new leadership team.

Surely B&T's Women Leading Tech entries should include some difficult to fathom algorithm to decipher, but it doesn't.