This Christmas the Australian Cancer Research Foundation has launched a campaign that asks people to gift their loved ones a donation to the fight against cancer rather than a scented candle or six-pack of socks.

The campaign went live with three TVCs last night featuring a mum, a grandma and a youngerster.

It will also roll out with radio, digital and social executions.

ACRF’s research projects and facilities focus on the discoveries of cancer preventions, diagnoses and cures. Find out more here.

M&C Saatchi executive creative director Ben Welsh said: “Giving is always better than receiving at Christmas and helping the fight against cancer is a great gift.”

The campaign would not have been possible without the generosity of Noise, Tim Denton, the talent and crew.

CREDITS

Client: Australian Cancer Research Foundation
Agency: M&C Saatchi
Executive
Creative Director: Ben Welsh

Copywriter: Claire Stapleton
Art Directors – Tristan Cornelius

Business Development Director: Lucy Billington
Senior Account Manager: Georgia Nass
Account Executive: Maddy Alexander
Strategy: Anthony Lockhart
Media: Vizeum

Print Producer: Pearla Ordillo

Finished Artist: Salvatore Liseo

Digital Producer: Jady Lau
Production: Kite, Mick Perry

TV Producer: Nikki Marsh
DOP: Simon Hammond
Director: Tim Denton