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Reading: Campaign: M&C Saatchi Launch Christmas Appeal For Cancer Foundation
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B&T > Advertising > Campaign: M&C Saatchi Launch Christmas Appeal For Cancer Foundation
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Campaign: M&C Saatchi Launch Christmas Appeal For Cancer Foundation

Matt Porter
Published on: 1st December 2014 at 12:11 PM
Matt Porter
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This Christmas the Australian Cancer Research Foundation has launched a campaign that asks people to gift their loved ones a donation to the fight against cancer rather than a scented candle or six-pack of socks.

The campaign went live with three TVCs last night featuring a mum, a grandma and a youngerster.

https://www.youtube.com/watch?v=d9QQxvYmzMA&feature=youtu.be

https://www.youtube.com/watch?v=bbSJe9SiMsk&feature=youtu.be.

https://www.youtube.com/watch?v=4h134oL5q-Y&feature=youtu.be

It will also roll out with radio, digital and social executions.

ACRF’s research projects and facilities focus on the discoveries of cancer preventions, diagnoses and cures. Find out more here.

M&C Saatchi executive creative director Ben Welsh said: “Giving is always better than receiving at Christmas and helping the fight against cancer is a great gift.”

The campaign would not have been possible without the generosity of Noise, Tim Denton, the talent and crew.

CREDITS

Client: Australian Cancer Research Foundation
Agency: M&C Saatchi
Executive
Creative Director: Ben Welsh

Copywriter: Claire Stapleton
Art Directors – Tristan Cornelius

Business Development Director: Lucy Billington
Senior Account Manager: Georgia Nass
Account Executive: Maddy Alexander
Strategy: Anthony Lockhart
Media: Vizeum

Print Producer: Pearla Ordillo

Finished Artist: Salvatore Liseo

Digital Producer: Jady Lau
Production: Kite, Mick Perry

TV Producer: Nikki Marsh
DOP: Simon Hammond
Director: Tim Denton

Editor/Colourist: Dave Zandberg
Sound Design: Noise

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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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