This Christmas the Australian Cancer Research Foundation has launched a campaign that asks people to gift their loved ones a donation to the fight against cancer rather than a scented candle or six-pack of socks.
The campaign went live with three TVCs last night featuring a mum, a grandma and a youngerster.
It will also roll out with radio, digital and social executions.
ACRF’s research projects and facilities focus on the discoveries of cancer preventions, diagnoses and cures. Find out more here.
M&C Saatchi executive creative director Ben Welsh said: “Giving is always better than receiving at Christmas and helping the fight against cancer is a great gift.”
The campaign would not have been possible without the generosity of Noise, Tim Denton, the talent and crew.
Client: Australian Cancer Research Foundation
Agency: M&C Saatchi Executive
Creative Director: Ben Welsh
Copywriter: Claire Stapleton Art Directors – Tristan Cornelius
Business Development Director: Lucy Billington
Senior Account Manager: Georgia Nass
Account Executive: Maddy Alexander
Strategy: Anthony Lockhart
Print Producer: Pearla Ordillo
Finished Artist: Salvatore Liseo
Digital Producer: Jady Lau
Production: Kite, Mick Perry
TV Producer: Nikki Marsh
DOP: Simon Hammond
Director: Tim Denton