Monique Richardson (main photo) is the author of Managing Difficult Customer Behaviour – A Practical Guide For Confident Conversations and is one of Australia’s leading experts in service leadership and customer service. In this guest post, Richardson offers her expert tips for dealing with angry clients or customers… The impact of Leadership support in managing […]

Posted 7 minutes Ago

Opinion

by B&T Magazine

It appears Australians weren’t all that interested in the 2020 ARIA Awards, with just 287,000 metro viewers tuning in to watch the Awards on Channel Nine, according to OzTAM data. Tame Impala took out Album Of The Year with The Slow Rush, while Song of the Year went to 5 Seconds Of Summer’s ‘Teeth’. ABC’s Gruen was […]

Posted 34 minutes Ago

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It’s been a tough year for a lot of us. But rather than reminding everyone of the hardships 2020 has brought, tech giant Apple has decided to spread the joy of Christmas in its latest holiday spot. The ad features an initially gloomy Tierra Whack (American rapper, singer and songwriter) coming home from what appears […]

Posted 36 minutes Ago

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Frontier Advertising has rebranded to Frontier Media, complete with a fresh new look, and expanded its core team to accomodate some big clients wins. Frontier Media was acquired by Australian-owned, independent agency group VMG (Venetian Media Group) in early 2020. The rebrand is seen as an important step in VMG’s growth strategy and core services […]

As one of Australia’s best-known charities, the Starlight Children’s Foundation has a reputation for providing much-needed support and happiness. Starlight brings a little more brightness into the lives of seriously ill children and their families, so they can forget about their illness for a while and reconnect with the joy of being a child. Of […]

Posted 1 hour Ago

Partner Content

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With this year’s Black Friday sales now just days away, Kristen Cornale, Co-founder and Strategic Director at UnDigital, gives her advice on how to get the most from your Black Friday sale. It’s no secret that online shopping has become more and more prominent over the last few years. With the introduction of Click Frenzy […]

Posted 1 hour Ago

Opinion

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Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning. Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney. Hojnikwas […]

According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]

Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]

Posted 18 hours Ago

Opinion

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Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]

World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]

Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]

B&T's editor is happy marketers use his health data and welcomes ads from Anusol, De-Gas and Canestan Anti-Fungal.

Apparently all the technology invented by the Boomers and the Xers have given the Zs delusions of grandeur.

Posted 22 hours Ago

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The vegan, lactose-free tofu sausage aside, the must-have at any hipster BBQ this summer has to be the VB Volley.

Posted 22 hours Ago

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Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]

B&T doesn't tolerate lying in any form except when it comes to our weight, our Tinder profile & our annual tax return.

Posted 22 hours Ago

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Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]

The stories of Black Summer have the power to change the way we all prepare and plan for bushfires.

Carrie Bickmore returns to the Hit Network's drive show. Thankful not to have to suffer Waleed for a few hours.

triple J listeners subjected to distorted, whiny noise following breakdown. Confused it for Lime Cordiale's new album.

Posted 22 hours Ago

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All B&T will say on the "future customer" is we hope they're less "Karen from Bunnings" or Woolies' aisle Fight Club.

Posted 23 hours Ago

Opinion

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Calls today for better skills-based training for marketers. Although that doesn't include Reiki or cupcake decorating.

It's been a mega week for Special Group - B&T's Agency Of The Year, new appointments & a new seal on the dishwasher.

After biding our time for two decades, B&T's managed to dust-off our favourite Sydney 2000 trampolining photo for this.

Posted 23 hours Ago

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In good news for the dim, thick and illiterate, Torrens University announces abolition of the ATAR requirement.

Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]

Admittedly, it's been deathly quiet on the funeral news front of late at B&T, but we've done some digging here.

Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]

Sir Martin greedily dunking a Mondelez Oero in his Twinings English Breakfast this morning as S4 chalks up another win.

Posted 23 hours Ago

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