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B&T > Advertising > M&C Saatchi Appoints Two Senior Art Directors
AdvertisingMedia

M&C Saatchi Appoints Two Senior Art Directors

Matt Porter
Published on: 22nd October 2014 at 12:47 PM
Matt Porter
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2 Min Read
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M&C Saatchi Sydney has bolstered its digital stocks with the appointment of award-winning creatives Glenn Christensen and Chris Cheeseman as senior art directors.

Cheeseman is fresh from four years at Nomads Agency, the Amsterdam-based shop formerly known as StrawberryFrog, where he rose to creative director.

There he led the Emirates Airlines global account into a new era where it shed its elitist perception to become a truly global lifestyle brand.

Christensen was last at the White Agency where he was associate creative director specialising on a number of beer brands.

That followed five years as digital art director at Whybin TBWA where he worked on a brands in a variety of sectors such as Nissan, Playstation, Red Bull, VISA and NRMA.

M&C Saatchi executive creative director Ben Welsh said: “Both Glenn and Chris bring special creative smarts, perspective and experience to the table.

“Their work is second to none. We couldn’t be more excited about having them on board.”

Cheeseman said: “I was excited about M&C Saatchi’s commitment to innovation and ideas that stretch beyond traditional media plans.

“With some of the largest, most prolific brands on their books, I see real opportunity to do break-through work.”

Christensen said: “After 18 months at a purely digital shop it’s great to be back in an integrated agency, especially one with a huge innovation skew to accommodate new ideas for our clients.”

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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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