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Reading: Vinnies Appoints M&C Saatchi For Creative And Strategy
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B&T > Advertising > Vinnies Appoints M&C Saatchi For Creative And Strategy
Advertising

Vinnies Appoints M&C Saatchi For Creative And Strategy

Matt Porter
Published on: 25th February 2015 at 12:43 PM
Matt Porter
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2 Min Read
The offices of M&C Saatchi Sydney occupy the grand hall of the former New South Wales Transport House, a seven-storey art deco building erected in the late 1930s. The space was outfitted in 2009 by Australian architect Dale Jones-Evans. Photo: Supplied
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The St Vincent de Paul Society has appointed M&C Saatchi to take on a full creative and strategic remit on the much-loved charity brand.

St Vincent de Paul Society NSW general manager, Julie McDonald, said: “The St Vincent de Paul Society is delighted to appoint M&C Saatchi as our national agency.

“M&C Saatchi clearly demonstrated an understanding of the key challenges the Society faces and how we can embark on a journey to develop a three-year brand platform that lifts fundraising and our brand presence significantly.

“We are very much looking forward to working with the M&C Saatchi team over the coming year to determine a new and exciting direction for the St Vincent de Paul Society that will, in essence, provide better outcomes for the people we help in over 620 Australian communities.”

M&C Saatchi managing partner, Mim Haysom, said: “It is a privilege to have the opportunity to work with one of Australia’s largest and most iconic charities, and an organisation whose sole purpose is to help people in need.

“Vinnies is a widely adored brand in Australia and it is a great challenge to improve on their standing. We’re excited about helping to take them into the future.”

The appointment continues a string of new business wins for M&C Saatchi in recent months that includes IAG insurance brands NRMA, SGIO and SGIC, luxury car marque Lexus and Cricket Australia.

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Matt Porter
By Matt Porter
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Matt Porter is a seasoned communications specialist A vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table. He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport. Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews. In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR. He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client. Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects. He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.

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