Optus Clever Buoy has taken a bite out of the Kinsale Sharks global awards to win two Golds for M&C Saatchi.
The project that created breakthrough shark detection technology to demonstrate the power of the Optus network, made a big splash with the Kinsale judges, winning Golds for both categories it entered.
It was the solitary Gold winner in International Digital Craft, a category where ‘Beats by Dre’ managed only a Bronze.
Its Ambient Gold put it in good company, such as AMVBBDO’s ‘Unbelievable Bus Shelter’ for Pepsi.
The news comes hot on the heels of Clever Buoy being named a finalist for five ADMA Australian Creativity and Effectiveness Awards, amid a haul of 19 pieces of M&C Saatchi work to make the shortlists.