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M&C Saatchi’s Optus Buoy Bites Sharks

M&C Saatchi’s Optus Buoy Bites Sharks
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Optus Clever Buoy has taken a bite out of the Kinsale Sharks global awards to win two Golds for M&C Saatchi.

The project that created breakthrough shark detection technology to demonstrate the power of the Optus network, made a big splash with the Kinsale judges, winning Golds for both categories it entered.

It was the solitary Gold winner in International Digital Craft, a category where ‘Beats by Dre’ managed only a Bronze.

Its Ambient Gold put it in good company, such as AMVBBDO’s ‘Unbelievable Bus Shelter’ for Pepsi.

The news comes hot on the heels of Clever Buoy being named a finalist for five ADMA Australian Creativity and Effectiveness Awards, amid a haul of 19 pieces of M&C Saatchi work to make the shortlists.

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Amobee Anne Markey Clemenger BBDO Sydney Pat Baron Qantas

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