Aussie Publication Puts The Spotlight On Fijian Fashion

Aussie Publication Puts The Spotlight On Fijian Fashion
SHARE
THIS



Lita Magazine has launched its much-anticipated Spring issue with a double cover and main fashion editorials dedicated to Fijian fashion combined with Australian fashion.

Fiji’s top models are featured, staying true to Lita Magazine’s edict of showcasing “the next generation of fashion and beauty”.

COVER2

Editor-in-chief Heidi Huttunen said: “Both covers represent Fiji as the world knows it but both also show what the world doesn’t always see…

“Fiji’s urban sophistication and a globally viable fashion industry that the Australian market can explore.”

The Lita team–editor-in-chief/photographer, Heidi Huttunen; fashion editor/Stylist, Shannon Clayworth; beauty editor/hair and make-up artist, Keli Stack- was invited by the Fashion Council of Fiji (FCF) to attend the inaugural Fijian Fashion Festival, held in Suva, June 2018.

Although a fashion week has existed in Fiji for 10 years and Fiji has had a thriving fashion industry for 50+ years, FCF believed that a new platform and format was needed to take the Fijian fashion industry to the next level.

The Fijian Fashion Festival’s goal was to connect designers directly to external markets.

COVER1

The best way to do this was to partner with an international publication that worked outside of the paradigm and was willing to showcase Fijian designers in their proper global context.

As Lita team members already support Pacific community fashion events in Sydney and are respected for their commitment to bolstering new talent, LITA Magazine was the perfect vehicle for this task.

FCF chairman Fuzz Ali said: “With Australia being our nearest, biggest fashion market, our designers need exposure within that market. In styling looks that incorporate Fijian and Australian designs, Shannon Clayworth is educating fashion connoisseurs how to bring a Fijian aesthetic into an Australian context.”

Please login with linkedin to comment

Fashion Fiji

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]