Former ‘Angel’ Calls Out Victoria’s Secret After Rebrand
If anyone needed some PR, a rebrand & an all-round refresh, you'd…
Macca’s Ridicules Branded Fashion With Spoof Apparel Brand ‘Schnuggs’ (Spicy Chicken McNuggets)
McDonald's unveils latest campaign for its most mysterious and unidentifiable menu item…
P*rnhub Launches Truly Priceless Ad Promoting Its ‘Bonerless Bathing Suit’
So as not to get caught in spam filters we've had to…
That’s FUCT! Fashion Label Goes To Supreme Court Over Name Ban
If immoral and scandalous claims are upheld, this fashion retailer may find…
Aussie Publication Puts The Spotlight On Fijian Fashion
Lita Magazine has launched its much-anticipated Spring issue with a double cover…
Nike Unveils New Federer Ad Moments After Roger Lifted Wimbledon Trophy
Hans Rudolf Giger and cheese aside, we're calling Roger the greatest Swiss…
Hijab-Wearing Model Halima Aden Scores Allure Magazine Cover
Allure unveils stunning hijab-wearing cover, as Pauline Hanson immediately suspends her annual…
Wieden+Kennedy USA Shoots New Nike Australia TVCs
We love Wieden+Kennedy's stuff. We love Nike's stuff. But these new spots…
Nike Silences Kevin Durant Critics In New TVC After Golden State Warriors Win NBA Finals
B&T was glued to yesterday's NBA Finals. Well, we were in the…
Nike Unveils Super Cool LED Running Track That Lets You Race Your Own Avatar
This cool Nike activation is part running track, part nightclub and, sadly,…
Adidas Follows Nike Out Of Golf As The “Tiger Woods” Effect Takes Hold
In sad news for anyone who enjoys wearing tartan pantaloons in public,…
Report: Surf Brands Considered Daggy, As Aussie Kids Prefer Nike And Adidas
Did you wear a bikini or Speedos to work today to try…
Nike’s Hijab Ignites Calls For Customer Boycott Over “Oppression Of Women”
Did you read B&T's Nike hijab story last week and secretly muse…
Nike Reveals “Pro Hijab” For Muslim Sports Women
Do you often remark, "Those Nike people think of everything, don't they?"…
Nike Wearing NFL Star Breaks Record But Doesn’t Win Adidas’ Island
If you didn't read last week's story about this then this follow-up…
“Adidas Will Never Win Against Nike”, Says BrandOpus CEO
B&T chats with brand guru Nir Wegrzyn, and judging by the headline,…
Nike’s Nick Kyrgios Ad Slammed For Making Light Of Mental Health
Repeat after me: "Hit the ball over the net, hit the ball…
“Young People Just Don’t Care About Brands”: Youth Marketing Brand Specialist
B&T's reporting live from the Today’s Youth conference. It's the least we…
Paralympic Athlete Hannah Cockroft Accuses Adidas & Nike Of Discrimination
The Paralympic flame's barely had a chance to fire-up & we've got…
Nike Unveil US Open Ad Labelling Serena Williams “The Greatest Athlete Ever”
How does Serena find time to play tennis with all the Nike…
Nike Redefines ‘Just Do It” In Latest Ad From Wieden + Kennedy Shanghai
Just when you thought every Nike ad must now feature Serena Williams…
Simone Biles, Serena Williams Star In Fierce New Nike Ad
Overdo it on McMuffins this morning? Well, pat that portly tum as…
An 86-Year-Old Nun & Ironman Competitor Is Nike’s Latest Star
Does someone in your office have a slightly warped nun fetish? Best…
First Transgender Athlete In U.S. National Team Stars In Nike Ad
Is it just us but has this year's Olympic ads been a…
Olympics Advertisers Are Wasting Their Sponsorship Dollars
In 25 years we've never missed an Olympic opening ceremony (if you…
Victoria’s Secret To Launch Sportswear Range Labelled The “Nike Killer”
Do you regularly muse, "Oh, B&T any excuse to run Victoria's Secret…
Nike In Strife As It Hides Rivals’ Shoes In US Men’s Basketball Team Photo
Marketing for the Olympics takes another murky turn. Oh, for simpler times…
Nike’s New “Bollywood” Girl Power Ad Goes Viral With 2 Million Views In 12 Hours
We did a half-marathon after watching this inspiring new Nike spot. Admittedly…
“Consumers Are Becoming Immune To Advertising”: Digiday Talks To Nike/Jordan’s Brand Chief
Nike's global director of advertising Desmond Marzette speaks exclusively to some other…
Nike Advert Lets You Imagine Switching Bodies With Cristiano Ronaldo
At B&T we've dreamed of switching bodies with Cristiano Ronaldo, but not…
Adidas Apologises For Very Awkward Misspelling Of Country In New Ads
Look, we spell stuff wrong all the time at B&T so, yes,…
Balmain And Nike Team Up To Create Athleisure Collection
In another desperate attempt to tread on Vogue's toes, B&T brings you…
Non-Related Brands Are More Associated With Euro 2016 Than Actual Sponsors
2016 is shaping up for a stellar year for sports marketing -…
Chelsea FC Flick Adidas & Sign $121 Million A Season Shirt Deal With Rivals Nike
We're Charlton Athletic fans at B&T but the journalist code of ethics…
As More Brands Sever Ties With Sharapova, Should Brands Stand By Their Athletes?
We've never played tennis but we have taken illicit substances. So we…
Nike Suspends Sponsorship Of Maria Sharapova After Positive Drug Test
Sports brand Nike has halted its sponsorship with tennis star Maria Sharapova…
Manny Pacquiao Gets Knocked Out By Nike After Homophobic Comment
Boxer labels homosexuals worse than animals. But where does that leave homosexual…
B&T Set To Launch Inaugural Ministry Of Sports Marketing Conference!
We may be fat and unfit at B&T but that's not stopped…
Nike Drops First Episode In Original YouTube Series As Part Of ‘Better For It’ Campaign
Sportswear giant Nike is now making its very own TV shows. Yes,…
Survey Ranks Nike Top Youth Brand But Young Consumers Want Less Labels And Logos
A new survey says young females would rather shop for gadgets than…
