Atomic 212 Turns Off Its Internal Emails

Atomic 212 Turns Off Its Internal Emails
SHARE
THIS



Australia’s fastest growing media agency Atomic 212 will shut down all internal email communications permanently. It is a new initiative to boost office vibes and shift its dynamics, getting people to “speak first”.

Jason Dooris, CEO of Atomic 212 believes that emails are no longer an efficient tool for the workplace. More often than not, it encourages people to deflect their responsibilities onto others. Not to mention the tone of messages can be easily misinterpreted, creating bad morale among staff.

Jason Dooris

The initiative is also designed to give employees their other (non-working, social) lives back. Emails keep staff constantly linked to the office, whether they are out at lunch, on a walk or even sleeping. Without emails they can rest easy knowing work stays with work. Happy staff makes for a happier work space. 

It will be a huge change for staff, Atomic 212 is the largest independent Australian full service media agency, but Dooris believes it is going to work wonders: “This is one of the most exciting things we have done in our business.”

“In the early days of my working career the office was a-buzz with conversation and people on the phone. There was an energy that made working really different and interesting every day. I think emails are the reason that that energy has disappeared.”

Atomic 212 will be welcoming all intrigue, and be encouraging media and industry alike to come down and speak with the staff. They are on Hickson Road in the Rocks, Sydney.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine