AI, VR And Smart Tech To Continue World Domination: Deloitte Predictions

AI, VR And Smart Tech To Continue World Domination: Deloitte Predictions
SHARE
THIS



Virtual reality hitting its stride, cognitive technology and a slow decline of the telly are among the hot new trends from Deloitte’s annual Technology, Media & Telecommunications (TMT) Predictions report, released this morning at a media briefing.

Cognitive tech is one of those trends that isn’t slowing down, and Deloitte technology partner Stuart Scotis said this will become more and more mainstream.

“We expect software like speech recognition, machine learning and natural language processing, such as Siri, automation software and text converting apps, to become increasingly mainstream” he said.

“The perception of AI (artificial intelligence) is that computers are becoming smarter than humans… and we (expect to see) the capability for the things you do to become smarter, like personalisation on browsing, or home automation.”

Virtual reality (VR) is also getting a moment in the sun, even more so than 2016, and Deloitte TMT risk advisory partner Dennis Moth said, “2016 will be the year VR will crack the billion dollar mark globally”.

“This is yet to really turn into its full capacity.

“It will look at the home you might purchase or the holiday you might go on,” Moth quipped, adding it will eventually “become the norm” for interacting with such decision making processes.

“The GoPro is striving to become the content choice for VR as well… In 2016, watch this space as this will become a real hot button in content creation and consumption areas.

“The gap between technology and user experience is starting to close… But we’re still a long way from some of the real sensory experiences like the wetness of diving in water, or feeling the taste and broader touch sensory experiences.”

The TV is another area of interest for Deloitte’s TMT.

National media lead partner Clare Harding said looking to the US, a big indicator for Australian trends, traditional TV remains resilient, approaching a plateau rather than a sharp drop.

“We’re not likely to see a cliff for traditional TV but we’re likely to see a gradual erosion of the market.”

Harding said there is a shift as more mobile content becomes available.

“The growth of Netflix, availability of other OTT services such as Stan and Presto and offerings such as iTunes and YouTube clips are unlikely to herald the end of PayTV or free to air.

“But the dominance of live and time shifted TV is likely to diminish, exacerbated by the consumption patterns of Millennials, with their greater focus on Internet and mobile video consumption.”

Amazingly, some 320 minutes of TV is watched a day, with Millennials only tuning in to about 120 minutes a day, however as Harding noted, “We’re ‘watching’ TV, but a large proportion of us are multitasking and using two or more devices at the same time.”

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.