ABC Lambasted For “Horrendous” & “Disrespectful” Coverage Of Liverpool-Sydney FC Soccer Match

ABC Lambasted For “Horrendous” & “Disrespectful” Coverage Of Liverpool-Sydney FC Soccer Match
SHARE
THIS



The ABC has copped an absolute flogging on social media from soccer fans and experts over its coverage of last night’s friendly match between English Premier League giants Liverpool FC and newly-crowned A-League champions Sydney FC.

Comedians Jules Schiller and Steen Raskopoulos, along with actor Tegan Higginbotham, were recruited by ABC2 to preview the match, which was downright bizarre.

The government-funded broadcaster skimped on the technology, instead opting for whiteboards with players faces cut out to display the line-up for each team.

Furthermore, the hosts referred to Liverpool striker Milan Baros as “Milos Baros”, and then decided to text former Socceroo Harry Kewell with a series of questions – all to which didn’t receive a reply.

But the worst was yet to come, with sheepish half-time reporter Aaron Chen left floundering in his efforts to engage fans at ANZ Stadium and the viewers at home.

As you would expect, everyone from the general public to Fox Sports commentator Robbie Slater were quick to criticise the ABC’s sub-par performance on social media.

Even the Football Federation of Australia has tweeted out its disapproval of the ABC’s coverage.

For the record, Liverpool beat Sydney 3-0.

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]