Telstra Business’ Former Marketing GM Joins Datarati As CEO

Telstra Business’ Former Marketing GM Joins Datarati As CEO
SHARE
THIS



Marketing automation solutions provider Datarati has announced the appointment of Telstra Business’ former general manager of marketing, Jarther Taylor, as its new CEO.

Taylor will be responsible for leading Datarati’s growth strategy in the Asia-Pacific, replacing founder Will Scully-Power, who has held the role of managing director for the past eight years.

Prior to working at Telstra Business as general manager of marketing, Taylor worked at global tech giant IBM in several regional and domestic marketing and consulting roles.

Pictured: Jarther Taylor

Pictured: Jarther Taylor

Scully-Power said he was ecstatic to have attracted such a high-quality executive to Datarati’s management team.

“Jarther is truly passionate about using marketing automation and CRM data to deliver exceptional customer journeys and experiences,” he said.

“This is the core of our DNA at Datarati and the team are very excited about this new leadership appointment.

“After eight years at the helm of Datarati, it’s now time for me to step back from running Datarati and focus more of my time on strategic projects, including building new products and services in the marketing automation and CRM space.”

Commenting on his appointment, Taylor said he was thrilled to be joining such a strong partner of Salesforce.

“Datarati [has] developed some significant intellectual property in the telecommunications, automotive, retail, financial services and healthcare industry verticals, and I’m really looking forward to growing our strategic customer relationships and partnerships,” he said.

“Datarati [has] significant best practice strategic, technical and campaign management capabilities following the implementation of over 1,000 marketing automation and CRM solutions.”

Taylor’s appointment comes off the back of a significant investment in Datarati’s offshore Centre of Excellence (COE) which has been established in Bangalore.

The COE is responsible for delivering marketing automation and CRM technical implementation, integration and campaign management services to Datarati customers throughout the Asia-Pacific region.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]