Telstra Business’ Former Marketing GM Joins Datarati As CEO

Telstra Business’ Former Marketing GM Joins Datarati As CEO
SHARE
THIS



Marketing automation solutions provider Datarati has announced the appointment of Telstra Business’ former general manager of marketing, Jarther Taylor, as its new CEO.

Taylor will be responsible for leading Datarati’s growth strategy in the Asia-Pacific, replacing founder Will Scully-Power, who has held the role of managing director for the past eight years.

Prior to working at Telstra Business as general manager of marketing, Taylor worked at global tech giant IBM in several regional and domestic marketing and consulting roles.

Pictured: Jarther Taylor

Pictured: Jarther Taylor

Scully-Power said he was ecstatic to have attracted such a high-quality executive to Datarati’s management team.

“Jarther is truly passionate about using marketing automation and CRM data to deliver exceptional customer journeys and experiences,” he said.

“This is the core of our DNA at Datarati and the team are very excited about this new leadership appointment.

“After eight years at the helm of Datarati, it’s now time for me to step back from running Datarati and focus more of my time on strategic projects, including building new products and services in the marketing automation and CRM space.”

Commenting on his appointment, Taylor said he was thrilled to be joining such a strong partner of Salesforce.

“Datarati [has] developed some significant intellectual property in the telecommunications, automotive, retail, financial services and healthcare industry verticals, and I’m really looking forward to growing our strategic customer relationships and partnerships,” he said.

“Datarati [has] significant best practice strategic, technical and campaign management capabilities following the implementation of over 1,000 marketing automation and CRM solutions.”

Taylor’s appointment comes off the back of a significant investment in Datarati’s offshore Centre of Excellence (COE) which has been established in Bangalore.

The COE is responsible for delivering marketing automation and CRM technical implementation, integration and campaign management services to Datarati customers throughout the Asia-Pacific region.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]