eBay Announces New Ad Strategy For Australia & NZ

eBay Announces New Ad Strategy For Australia & NZ

Following a global strategy refresh, eBay’s advertising division has announced a shift in its strategy to focus on first-party data and offerings that will help brands to drive commerce on the core eBay marketplace.

As part of this approach, eBay Advertising Australia and New Zealand will strengthen its in-house advertising offering with a new direct advertising sales team, focused on developing commerce partnerships with brands to reach buyers at every stage of the shopping journey.

Mark Mansour, head of eBay Advertising, said: “eBay offers unrivalled oversight of shopping behaviour, with over 11 million Australians visiting the site each month.

“Now, we’re evolving as part of a global advertising organisation to meet the needs of the brands we serve, with a laser focus on their marketing efforts.”

Over 500 million hours of shopping activity are analysed annually by eBay Advertising. Eighty of the top 100 Aussie retailers sell through eBay and 40,000 retailers feature on the marketplace today.


Please login with linkedin to comment

eBay ebay advertising

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]