ADMA And DeakinDigital Launch Professional Credentials

ADMA And DeakinDigital Launch Professional Credentials
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) has kicked off a fresh venture, the Professional Marketing Credentials, designed to establish recognised industry proficiency in the marketing industry.

ADMA has partnered with DeakinDigital, backed by Deakin University, to develop a new framework for marketing capabilities, as well as a credential model. The Credentials are a world-first system of independently verified, evidence-based marketing credentials that provide recognition of an individual’s experience, skills and capability gained through work.

This will enable businesses and individuals to recognise marketing specific capabilities that stack up against globally recognised academic and industry standards, which is essential info for any business wanting to recruit, develop and retain top notch talent in their marketing field.

“Marketing continues to change at a rapid pace. For businesses to be successful, they must ensure they have the optimal marketing teams in place and that their people have the marketing skills and capabilities of the future,”said Jodie Sangster, CEO of ADMA.

“Most organisations struggle to know what capability they currently have and how to build a team for the future. Our new programs solve those problems.

“The capabilities framework defines the required skills and companies can use our new Skills Assessment tool to identify current capabilities and skills gaps.”

With the launch, Credentials will be offered in Data-driven Marketing, Digital Marketing and Content Marketing with further Credentials to be launched by the end of the year.

Simon Hann, CEO of DeakinDigital added, “As a first to market innovative disruptor, DeakinDigital is excited to be working with a like-minded association like ADMA to develop Professional Marketing Credentials.

“The marketing industry is experiencing unprecedented rapidity of change and doesn’t have readily recognised qualification and professional development pathways. Issued by DeakinDigital and ADMA, the Credentials create that pathway, enable identification of industry specific capability and provide recognition of skills that are important for businesses and individuals who wish to secure their future success.”

ADMA has a solid track record with its marketing education in the industry, but through the Professional Marketing Credentials, will now offer a critical bridge to businesses and individuals in helping determine what skills are required and ensuring that the marketing skills of the future are accessible to all organisations.

Qantas CMO Stephanie Tully noted, “Professional Marketing Credentials are what our industry has been crying out for; a professionally audited measure for businesses to know at first glance if an individual has met a certain level of proficiency in a key area.

“As the marketing profession continues to evolve, up to the minute knowledge and expertise are more likely to be gained from hands on experience versus traditional tertiary education and this is going to be an invaluable way to recognise and recruit current and future marketing talent.”

Further details regarding the IQ Professional Credentials can be found here http://www.adma.com.au/IQFACTS

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]