Lilydale Unveils “Live The Free Range” in New Spot From M&C Saatchi

Lilydale Unveils “Live The Free Range” in New Spot From M&C Saatchi
SHARE
THIS



This month Lilydale launches a national campaign encouraging Australians to ‘live the free range’ by asking them to get outside and rediscover a simpler, more balanced way of living via M&C Saatchi.

With the increasing demands on modern life, we have moved away from what we know to be instinctively good for us. Impacts on work life balance, technology and increasing pressure to do more with less, have seen the average Australian retreat indoors, distracting them from what really matters most, their health.

Research shows we’re happier and healthier when we’re outdoors.

Supporting this insight is new research conducted by McCrindle Research with over 1000 Australians nationally, indicates that working Australians spend 91 per cent of their week indoors, a truth that drastically impacts our wellbeing.

In response, Lilydale, Australian owned and grown premium free-range chicken brand, is championing a more balanced view encouraging all Australians to ‘live free-range’.

Activity driving this effort is broad, starting with a rousing film manifesto that reminds us of the benefits of living free-range, while encouraging us to rediscover what’s really great.

Supporting this spearhead are a team of specially selected advocates, each offering their experience and advice on what it is to live free-range, from getting outside to living in a more mindful and balanced way.

Throughout the campaign Lilydale will also be offering customers a chance to truly enjoy the outdoors through unique experiences.

Head of marketing, Lilydale, Yash Gandhi said: “Lilydale Free Range has always been for the outdoors and has understood the benefits it brings. Joining the free-range is more than a campaign line or a product choice, it’s a state of mind. Activating and encouraging that philosophy in a meaningful way has the potential to drive positive and lasting difference to the physical and mental wellbeing of all Australians.”

M&C Saatchi creative director, Shane Gibson said: “The benefits of living free range are diverse and stretch well beyond the ethical wins. This campaign reflects that idea driving and encouraging broader participation in that choice. As the preeminent free range chicken brand in Australia, it seems like a natural space for Lilydale to be leading.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?