To promote the launch of music product brand Logitech UE in Australia, Logitech UE has teamed with brand experience agency Urban to launch an experiential campaign called ‘SoundStudio’.
A custom-built listening vehicle and consumer roadshow, Logitech UE SoundStudio will travel across Sydney and Melbourne as part of a five-week experiential and promotional campaign.
Including demonstrations of Logitech UE ‘wearable’ and ‘sharable’ products, engagement will be encouraged through Tune Champ, a music trivia quiz mobile app’ which offers prizes including Logitech products and Ticketek vouchers.
With the aim of reinforcing Logitech’s ‘Power to the music’ philosophy, at each Logitech UE SoundStudio event, a different music act is set to perform for free, including Winter People who entertained late night shoppers in Pitt Street Mall last night. Other locations include Central Station, Federation Square and St Kilda Twilight Market.
Po-tien Goh, Logitech UE Marcom and trade marketing manager ANZ, said: “Our motto is ‘Power to the Music’, and what better way to do this than to help promote up-and-coming musos by offering free gigs to the people of Sydney and Melbourne. No tickets, no booking fees, no queues, just a great opportunity to catch some live acts doing what they do best.”
“We wanted to share the passion we have for music by supporting great live acts, and sharing their talent and music with the city. Urban helped us achieve this by developing a totally mobile concept that allows for brand awareness of the new Logitech UE partnership as well as consumer trial of our products.”
Gavin McDonough, director and co-founder of Urban, said: “Logitech UE has come up with some really cool wearable and sharable audio products which we’re thrilled to be taking to the streets, and with their deep connection to music and youth Logitech UE are a natural fit with Urban.”