University Of Southern Queensland Unleashes ‘Fearless’ Campaign

University Of Southern Queensland Unleashes ‘Fearless’ Campaign
SHARE
THIS



USQ unleashes ‘fearless’ through Brother and CThe University of Southern Queensland (USQ) has launched a set of fresh film and TVC assets as part its Fearless campaign, developed by newly appointed Brisbane-based independent agency, Brother and Co.

The work, created with real USQ students, staff and graduates, positions the university as one that not only helps its students discover knowledge, but also develop the belief to put it to use.

Executive creative director of Brother, Piet Human, said the TVC showcases three USQ students and their fearless pursuit of learning and growth. “USQ has a relentless spirit of teaching and doing. It’s seen them grow from a regional university to one of Australia’s foremost online education providers.

“We not only wanted to capture this spirit, but show how USQ instils it in their students, allowing them to unleash their own sense of fearlessness.”

University Of Southern Queensland

Executive director of marketing and student attraction at USQ, Helen Nolan, said the Fearless positioning was already resonating with prospective and existing students alike.

“The opportunity with the TVC was to further dimensionalise Fearless, but do it in a meaningful way,” she said.

You only have to spend a few minutes with the students featured in the TVC to sense the self-belief they have discovered and the difference USQ has made to their professional lives.”

The campaign is set to air from Sunday, 22 January 2017 on all major television networks in Queensland.

CREDITS

TVC Production: Taxi Film Production

Director: Miles Murphey

Producer: Imogen Dick

Strategist: Kurt Viertel

Creative Director: Piet Human

Art Director: Julia Cavallaro

Account Manager: Marissa Nash

Latest News

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]

Bastion Collective Acquires Melbourne-Based Production Agency Bengar Films
  • Marketing
  • Media

Bastion Collective Acquires Melbourne-Based Production Agency Bengar Films

Independent communications group Bastion Collective has announced its has acquired Bengar Films, a multi award-winning creative production agency based in Melbourne. The acquisition will enable Bastion Collective to merge the significant expertise of Bengar Films with its existing Sydney-based content production business Bastion Stadium, which will rebrand to Bastion Films as part of the integration. […]

Network 10’s ‘Playing For Keeps’ Gets Green Light For Second Season
  • Media

Network 10’s ‘Playing For Keeps’ Gets Green Light For Second Season

The siren may have sounded on round one, but the salacious controversies and delicious drama surrounding Australia’s favourite posse of WAGs is just kicking off. Network 10 has announced that Playing For Keeps is returning to television screens in 2019. The new series will continue to lift the curtain on the seductive world of football’s elite, […]

Slack Makes Brand Campaign Debut Down Under
  • Campaigns
  • Media

Slack Makes Brand Campaign Debut Down Under

This week, the collaboration hub app Slack is making a colourful splash down under, with the launch of its inaugural outdoor brand campaign. The campaign is aimed at helping Australian office workers and business travellers improve collaboration at work. Running throughout November, the campaign “Collaborate with Slack” features out-of-home advertising in office buildings on the […]

SSROC Launches Recycling Campaign With Retro Video Via Paper Moose
  • Campaigns

SSROC Launches Recycling Campaign With Retro Video Via Paper Moose

The Southern Sydney Regional Organisation of Councils (SSROC) has launched a new campaign to raise awareness of improper recycling habits with a humorous retro video via Sydney agency Paper Moose. The campaign aims to educate residents on unbagging their recyclables before disposing of them in the yellow bin. Recycling in plastic bags can’t be recycled […]

Magnum & Co Makes Four New Appointments
  • Marketing

Magnum & Co Makes Four New Appointments

Following a number of new business wins, independent communications agency Magnum & Co has announced hour new hires. Holly Saich joins the agency as brand leader from London-based agency TRO (TBWA sister agency and part of the global Omnicom network), having led campaigns for Vespa, Jim Beam, Rolls-Royce Motor Cars, Air New Zealand, and UGG. […]

Cannings Purple Bolsters Digital Content Team With Trio Of Hires
  • Marketing

Cannings Purple Bolsters Digital Content Team With Trio Of Hires

WPP-owned strategic communications consultancy Cannings Purple has announced three new appointments to its design and digital team. Simon White (pictured above, middle) has joined Cannings Purple as content editor, Glenn Langridge (pictured above, left) has arrived in the role of digital marketing manager, and Morgan Ballantyne (pictured above, right) is the firm’s new media intelligence […]