Digital agency Holler is expanding to open up a new customer experience (CX) department.
The new department’s mandate is to follow Holler’s modus operandi, to “solve business problems by provoking big reactions from the simplest interactions”.
Mike Hill (pictured), Holler’s CEO says it’s thanks to Holler’s clients that the new CX department was established.
“Our clients have been asking us to solve a new breed of problems,” he said.
“These problems all involve elements of UX [user experience], CRM [customer relationship management], data analysis and creative, at the centre of which is the customer. This has helped us to identify the CX department opportunity for the agency.”
The department’s initial focus will be to bolster services and refine processes around existing clients before embarking on a push to drive traditional UX, CRM and data science practices to where Holler believes they need to be. Holler will then look to promote awareness for the new CX department and services externally.