F1 Star Fernando Alonso Returns For Chandon’s New Video With McLaren-Honda F1 Team

F1 Star Fernando Alonso Returns For Chandon’s New Video With McLaren-Honda F1 Team
SHARE
THIS



Aussie sparkling wine brand Chandon has unveiled its latest piece of localised content to mark the second season of its partnership with the McLaren-Honda Formula One team.

Devised and produced by Havas Sydney, the video, titled ‘An Unexpected Race’, features Spanish F1 driver Fernando Alonso facing off against McLaren-Honda teammate Stoffel Vandoorne in a race using remote control cars and drones.

The content follows the success of last year’s video, ‘A Friendly Race’, which also starred Alonso.

In addition to the new video, Red Agency has also managed PR and influencer activity around the partnership in the build-up to the first race of the F1 season in Melbourne. This included hosting a select group at the winery in the Yarra Valley to gain further insights into the Chandon story and try a range of products at a specially-themed event.

The new McLaren-Honda F1 car and drivers’ race suits will all be branded with Chandon’s sparkling identity across each race during the 2017 season. Chandon will also be McLaren-Honda’s exclusive sparkling wine partner.

The partnership, which began last year, is designed to grow Chandon’s association with the glamour of the F1 lifestyle and forms part of the wine brand’s ongoing strategy to celebrate spontaneous moments and encourage consumers to ‘Enjoy the Spark’.

CREDITS

Creative and PR: Havas Creative Group (Havas Sydney and Red Agency)

Chief operating officer – James Wright

Executive creative director – Stuart Turner

Head of broadcast – Monique Pardavi

Group account director – Nick Braddy

Account director – Nicole de Pear

Print producer – Claudia Brookes

Copywriter – Zac Pritchard

Art director – Damian Galvin

Account executive – Henry Hellegas

Account executive – Maddie Pulver

Head of consumer – Adam Freedman

Account manager – Sophie Muir

Senior account executive – Shailo Rasanayakam

 

Production: Rabbit

Director – Lachlan Dickie

Executive producer – Lucas Jenner

Executive producer – Alex Hay

Producer – Megan Ayers

DOP – Ross Giardina

Art director – Jackson Dickie

Editor – Adam Wills

 

Post-production: White Chocolate

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]