Jubilees are a time for celebration and commemoration.
A delightful hand-painted plate hung on your wall with liquid gold encrusted within it would look stunning, until the nail fails and it crashes to the floor where you realise it’s actually plastic.
Carlton Draught is celebrating its 150 year anniversary, or its Amber Jubilee, with a year-long campaign to encourage people to get back to their local.
With three TVCs within the campaign, created by Clemenger BBDO in Melbourne, the celebrations continue with prizes given out for the top 150 pub stories.
“We’re looking for all stories big and small; it might be the one about the kangaroo called Joe Joe who used to hop in to a bar in Gippsland for a cheeky pot of Carlton once in a while, or the time David Bowie filmed ‘Let’s Dance’ in the public bar – whatever the story, we want to hear it,” Andrew Meldrum, CUB’s general manager of marketing, said.
Carlton Draught has also commissioned the painting of an official portrait – “Beer in a Pub” – to mark the Amber Jubilee. The original painting will be featured alongside a full exhibition of memorabilia that will be open to the public at the Carlton Brewhouse in Abbotsford, Melbourne until the end of April 2014.
The Amber Jubilee celebration will continue for the remainder of the year. In addition to the TVCs which will air nationally on free to air and subscription television, there will be a limited edition heritage brew made available in selected pubs, commemorative products for the retail trade and a social media campaign running throughout 2014 that will focus on celebrating the Amber Jubilee.
Check out the TVCs below.