B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: It’s Zoo Weekly Getting Pulled Off As The Weeklies Continue To Do It Tough
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > It’s Zoo Weekly Getting Pulled Off As The Weeklies Continue To Do It Tough
FeaturedMedia

It’s Zoo Weekly Getting Pulled Off As The Weeklies Continue To Do It Tough

Staff Writers
Published on: 15th May 2015 at 10:45 AM
Staff Writers
Share
2 Min Read
SHARE

Practically all of Australia’s weekly glossy magazines are down in the latest ABC figures released this morning, with embattled lads’ mag, ZOO Weekly, being pulled from the audit altogether.

It’s not exactly clear why publisher Bauer decided to pull its men’s title – which posted just over 24,000 copy sales in the last audit – but it follows the publisher’s decision to also recently remove Picture and People from the audit.

With plummeting circulation and renewed controversy, it’s now believed the English-licensed title is in its final death throes.

The rest of the weeklies in the market – all aimed at female audiences – declined. However, Bauer’s recently released Yours – a bi-weekly aimed at 50-plus women – went up 619 copies to 62,027.

In the battle of the two heavyweights of the category between Woman’s Day and New Idea, the Bauer-owned Woman’s Day remained on top with 307,126; although that represented a drop of just over 23,000 in the six months. New Idea lost 15,000 sales and fell to 267,588.

The biggest loser in the women’s weekly glossy category was Bauer’s NW which shed 14.7 per cent of its readers, falling to just shy of 70,000. Rival Famous fell 5000 copes to 60,038. Pacific’s Who also took a kicking, falling 10 per cent to 101,077.

OK fell two per cent to 70,757, Take 5 fell ever so slightly to 164,687, while the venerable organ for all things television, TV Week, hung in there posting 139,434; a drop of five per cent.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: alfa romeo, Pitch Night
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?