The Cadbury Creme Egg is celebrating its 50th birthday this year and to celebrate it’s turned itself into a Guinness-like stout beer.
Cadbury is calling the 50th birthday beer the Golden Goo-Beer-Lee Creme Stout and comes with 4.5 per cent alcohol volume and even its own commemorative egg-shaped glass.
Sadly, it’s limited edition and there are no reports it’s heading to Australia.
The idea for the boozy spin-off came from Cadbury’s London-based creative agency Elvis in conjunction with brewer Goose Island Beer.
Commenting on the stunt, Elvis’ ECD Rob Griffith commented: “For Cadbury Creme Egg we’re always pushing for that next idea to drive hype around the brand and infiltrate culture. We wanted to find unexpected ways for people to mark the Golden Goobilee and enjoy the taste of a Creme Egg.
“Goose Island not only gave us the platform to make a great tasting beer, but also the perfect opportunity to playfully fuse the two brands together, as we organically intertwined our two worlds. It was important to us to celebrate the partnership with some ownable iconography, right down to our creme egg glass.”