“‘Whopper Detour’ Was A Brilliant Idea”: 10 Of The Best With whiteGREY’s Lee Simpson

“‘Whopper Detour’ Was A Brilliant Idea”: 10 Of The Best With whiteGREY’s Lee Simpson
SHARE
THIS



Welcome to B&T’s brand new interview series, ‘10 of the Best’, which has been created in celebration of our inaugural Best of the Best awards.

[Looking for the live stream of B&T’s Best of the Best awards? You’ve found it – click here!]

Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.

Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.

You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.

Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.

To inspire you even more to enter Best of the Best, we’ll be publishing some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network over the coming weeks.

First up is Lee Simpson, CEO of whiteGREY Australia. Enjoy…

Best piece of career advice…

‘Challenge and support’ in equal measures. Look for employers who provide it, a team that welcomes it and be a leader that delivers it.

Demanding a certain standard is important, but you can’t have high expectations of others (or yourself) without the accompanying support.

Best agency in Australia at the moment (that’s not yours) and why…

I’m going to give a shout out to Special Group. Their global expansion is to be respected and the recognition they are getting for their impact is impressive. I also had the pleasure of working with Tom [Martin] and Jules [Schreiber] in Melbourne and enjoy seeing them do their thing.

Best industry leader and why…

Katie Rigg-Smith [CEO of Mindshare] is in the mix. A sharp mind, a compassionate approach and a great collaborator.

Best mentor in your life/career and why…

Sometimes it is the less formal and more fleeting exchanges that stay with you. When I was at Grey London as a young GAD, Tamara Ingram (now chair at Wunderman Thompson) used to invite me into her office for a motivational chat.

She once said, “You are the kind of person who needs to feel the heat,” suggesting I should always look to be stretched. I’ve been looking for situations where I ‘feel the heat’ ever since.

Best brand you’ve never worked on and why…

Does brand Australia count? Tourism Australia is culturally and commercially significant, a world-class ‘product’ and a breadth of work across a range of disciplines.

Best song for inspiration and why…

Not really sure why, but “Ain’t Nobody” by Chaka Khan always seems to put me in a good mood. Should this be the answer to the guilty pleasure question?

Best mistake you’ve ever made…

Leaving my hometown of Birmingham. I miss old friends and family, but my time in London, Melbourne and Sydney have been eventful.

Best rumour you’ve heard about yourself…

That I’m a closet Chaka Khan fan.

Best ad of the past decade and why…

Blimey, a tough one. ‘Whopper Detour’ was a brilliant idea that combined creativity, technology and commerce and was celebrated for effectiveness. What’s not to like?

If you want an ad, the work Channel 4 in the UK did in support of the Paralympics for London 2012 was pretty special. ‘Superhumans’ got back to the meaning of ‘para’ being ‘side by side/alongside’ and therefore ‘equal to’. A strong strategy, a powerful ad and a sold-out Paralympics for the very first time.

Best guilty pleasure…

I like a chat as much as the next person, but at the end of a long day, sometimes you just need to decompress … alone. Nipping into a pub for a ‘private pint’ sitting at the bar alone is something of a guilty pleasure.

Please login with linkedin to comment

10 of the Best awards Best of the best Finecast Lee Simpson whiteGREY WPP AUNZ

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]