Digital-outdoor media provider, Val Morgan Outdoor (VMO), has expanded its retail sector screen network footprint, exclusively securing the outdoor media contract for major commuter hub and newly transformed Rhodes Central.
The commuter hub and shopping centre has recently been rejuvenated through a large-scale urban renewal project that has taken two decades to get off the ground.
The new $2.5 billion-dollar town centre has been transformed into a vibrant, contemporary residential community comprising of over 55 shops and services, including the area’s only Woolworths supermarket, health and wellness services, and a destination dining precinct.
Advertisers now have access to nine of VMO’s attention capturing next-gen screens within multiple high traffic locations, including Bamboo Lane – the new dining precinct inspired by the streets of Singapore to Shanghai – which houses one of VMO’s impactful large format screens sitting at over 3 metres in width.
“Rhodes Central is a major win for VMO. As this key centre continues to develop, and with the addition of the new residential towers, the area is bound to continue growing,” said The Hoyts Group and VMO’s chief commercial officer, Anthony Deeble.
“Advertisers and brands now have even more opportunity to connect with highly valuable audiences on the best screens in one of the most sought-after commuter locations across Sydney.”
VMO also worked closely with the Rhodes Central to find the best screen solutions across the centre.
“Rhodes Central was designed with a unique aesthetic and the team at VMO were very responsive when it came to finding solutions that suited the design of the centre,” said Structure Retail Management’s chief operating officer, Kirsty Taylor.
“The premium ‘look and feel’ of the VMO screens was a perfect fit for the centre. The collaboration with VMO meant that we were able to find the best solutions for the locations identified including suspending a screen from the architectural feature in our new dining precinct Bamboo Lane.”
VMO’s managing director, Paul Butler, added, “One of our key objectives when working with centres is to provide completely tailored solutions to ensure our screens are in the best possible locations within the centre environment.
“We’re so pleased that VMO’s high quality, attention capturing screens were the right solution for Rhodes Central, and to now offer advertisers the opportunity to make an impact at this premium location.”
The VMO retail network is across 430 locations and reaches a unique audience of 13 million shoppers fortnightly.