This week marks the launch of the Victorian Police new recruitment campaign, via Wunderman Thompson, Melbourne. The campaign marks the first piece of work since WT recently won Victoria Police as a new client, following a competitive pitch process.
The campaign, called “Made for More”, is a call to service for those in the Victorian community who know they are capable of more.
As an organisation, Victoria Police champions inclusivity, safety, respect, and career progression with the campaign capturing exactly what Victoria Police, and the officers who are a part of it, stand for.
The campaign aims to inspire, motivate, and give confidence to applicants by calling out the values that are core to Victoria Police and common to all police officers. In doing so, it demonstrates the unique skills that applicants can bring to policing, essential for making Victoria a safer place.
Steph Gwee, associate creative director, Wunderman Thompson said: “To connect with our audience we needed to show the rewarding nature of joining Victoria Police and the many career paths open to them beyond their first year. To attract more applicants to Victoria Police our campaign evolves in a considered and staged approach, from awareness through to conversion. With the applicant journey in mind throughout, we have shaped our communications accordingly to ensure we connect meaningfully.”
The campaign will run across TV, cinema, radio, press, OOH, digital and social media.
CREDITS
Creative Agency: Wunderman Thompson, Melbourne
Production House, MOFA: Directed by Joel Harmsworth
Sound: Squeeke Clean
Editing: ARC
Media: OMD
