Victoria Police Launches “Made For More” Recruitment Campaign Via Wunderman Thompson

Victoria Police Launches “Made For More” Recruitment Campaign Via Wunderman Thompson

This week marks the launch of the Victorian Police new recruitment campaign, via Wunderman Thompson, Melbourne. The campaign marks the first piece of work since WT recently won Victoria Police as a new client, following a competitive pitch process.

The campaign, called “Made for More”,  is a call to service for those in the Victorian community who know they are capable of more.

As an organisation, Victoria Police champions inclusivity, safety, respect, and career progression with the campaign capturing exactly what Victoria Police, and the officers who are a part of it, stand for.

The campaign aims to inspire, motivate, and give confidence to applicants by calling out the values that are core to Victoria Police and common to all police officers. In doing so, it demonstrates the unique skills that applicants can bring to policing, essential for making Victoria a safer place.

Steph Gwee, associate creative director, Wunderman Thompson said: “To connect with our audience we needed to show the rewarding nature of joining Victoria Police and the many career paths open to them beyond their first year. To attract more applicants to Victoria Police our campaign evolves in a considered and staged approach, from awareness through to conversion. With the applicant journey in mind throughout, we have shaped our communications accordingly to ensure we connect meaningfully.”

The campaign will run across TV, cinema, radio, press, OOH, digital and social media.

CREDITS

Creative Agency: Wunderman Thompson, Melbourne

Production House, MOFA: Directed by Joel Harmsworth

Sound: Squeeke Clean

Editing: ARC

Media: OMD




Please login with linkedin to comment

Victoria Police Wunderman Thompson

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.