UM Pinches Top Spot For New Business Wins

UM Pinches Top Spot For New Business Wins

After a dominant 2018, Universal McCann has returned to the winner’s circle, topping R3’s list for new business wins for media for the month of September.

The IPG-owned agency snared the top spot with wins that included Optus, David Jones, Lexus dealers, Mattel and Kmart.

UM’s victory pushed Mindshare – who’d dominated the list over the past six months – back to second position.

OMD fell one spot to third, Initiative retained fourth and Atomic 212 rounded out the top five.

Check out September’s top 20 in the table below:

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