Being the goodly pacifists we are, B&T doesn’t know too much about the brutal and bloodied world of UFC cage fighting (that crazy Irish dude aside).
Apparently two of the better exponents of the ‘biff and bash’ are American UFC stars Michael Chiesa and Justin Gaethje who’ve dropped the fists and kicks to the cranium to star in a witty new spot for famed tequila brand Jose Cuervo.
Jose Cuervo has just become a major sponsor of the UFC and enlisted Chiesa and Gaethje as ambassadors who, it has to be said, sport remarkably handsome heads given the brutality of their profession.
The spot sees the two perform the traditional pre-fight stare down all while having a casual get together at Cheisa’s rather cool looking house.
Watch out for the “do you want to see my koi pond?” gag, arguably the spot’s standout moment.
Check out the fun below:
Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]
Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]