Ubiquity Lab Beefs Up Agency Team, Makes Two New Hires

Ubiquity Lab Beefs Up Agency Team, Makes Two New Hires
B&T Magazine
Edited by B&T Magazine



Ubiquity Lab has announced two new appointments to its growing consultancy team.

Kirilly Mallard (pictured right) joins as director – PR and communications and Emily McHenry (pictured left) as integrated account manager.

Since launching in 2018, Ubiquity Lab has disrupted the market with its distinct offering. Founded by Matt Allison, the agency’s mantra and experience is centered in data-led paid, owned and earned integration – ultimately transforming its clients’ brand and marketing into a business investment.

Ubiquity Lab founder and MD Matt Allison said: “I’m thrilled to welcome Kirilly and Emily to the ULab family. They’re both phenomenal people, incredibly focused and will provide our clients with an unfair competitive advantage.”

“We’re growing beyond expectations because more and more clients see value in our data-led approach to marketing and comms.”

Mallard joins with over 15 years’ experience in consumer lifestyle and corporate PR with some of the largest communications groups, as well as working with market-leading clients including Huawei, Lexus, Mars, Panasonic, PepsiCo, Sonos, Universal Sony Home Entertainment and Visa.

Her experience spans a broad range of sectors including health, technology, financial services, small business, consumer lifestyle, food and beverage and entertainment.

McHenry joins with over seven years’ experience from both in-house and agency roles, providing strategic development and creative ideation support. She has worked with clients on community engagement projects across the healthcare, not for profit, automotive, retail, and beauty sectors.

“Kirilly and Emily are powerhouses and deepen our capability significantly. Ultimately, they’ll accelerate our clients’ ability to integrate, understand and exploit their paid, owned and earned ecosystem.”

Ubiquity Lab partners with clients including Breast Cancer Network Australia, Fulton Hogan, HCF, Life Without Barriers, RSL Queensland and SFI Health.

Mallard and McHenry are ready to hit the ground running to help clients help shape their success.

Mallard said: “I’ve worked with some of the best communications groups but have never encountered an agency model that truly leverages data across a brand’s paid, earned and owned channels. It’s a real differentiator in the market and a game changer for our clients’ results.”

McHenry said: “As a former client myself of ULab, I know how valuable the team can be. I found incredible value in the diverse, strategic thinking the team provide. “I’m excited to be making my return to the agency world. I was really motivated by ULab’s philosophy and approach. I can’t wait to be working with our clients each day to unpack their specific business challenges and bring their objectives to life in a way that truly resonates with their customers.”




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